Day: November 26, 2021

The board includes leaders from Airtel, Flipkart, Sharechat, Landmark Group, OYO, HT Media, BigBasket, Navi, Wakefit and CoinDCX.

DUBAI, United Arab Emirates, Nov. 26, 2021 /PRNewswire/ — MoEngage, the insights-led customer engagement platform, today announced their Customer Advisory Board (CAB) that includes the industry’s most experienced, enterprising, and forward-thinking leaders making customers equal stakeholders in their product development journey. The CAB will serve as a strategic advisor for MoEngage, as the company continues innovations around AI-powered cutting-edge technology to transform the future of Customer Engagement and Experience Management.

The Board will have representation from MoEngage’s top enterprise customers cutting across various industries such as banking, telecom, hospitality, retail, education, media & entertainment. MoEngage has seen rapid growth over the past year, including substantial expansion of over 80% in its customer base.

“We are fortunate to be working with some of the world’s best brands,” said Raviteja Dodda, Co-Founder and CEO of MoEngage. “The Customer Advisory Board is an invaluable resource for MoEngage, and we are grateful for the support from a group of outstanding industry leaders. This is a key initiative that will be instrumental in accelerating our customers’ success. It will also help determine how we can best serve our customers and co-create the product innovation roadmap. I am excited to pioneer the future of customer engagement alongside our customers.”

“We are grateful to our customer executives who took time out of their busy schedule to be a part of our Customer Advisory Board for the year 2022. We believe that the board members would enjoy learning from each other and guide our strategy and vision at MoEngage,” MoEngage VP Global Customer Success Atma Gunupudi said during an inaugural meeting to welcome the Customer Advisory Board members. “It is a privilege for us to be able to collaborate with some of the brightest minds in the region to co-create the future of the insights-led customer engagement.”

MoEngage is pleased to welcome its 2022 Customer Advisory Board members. We are honored to partner with these distinguished leaders.

• Rajan Bansal, Head – Growth Marketing, Airtel
• Parasar Sharma, Ex-Wakefit CMO
• Maha Iyer, SVP Marketing, Landmark
• Yatish Jain, Chief Growth Officer, OYO
• Minal Thukral, SVP – Marketing, CoinDCX
• Aseem Sharma, Head of Growth, Navi
• Saurabh Goel, Head Digital, HT Media
• Anand Bhaskaran, Head- Digital Marketing and Marketing Communications, Bigbasket
• Bhargav Errangi, Head – Retention marketing, Flipkart
• Vikraman, Director of Products, Sharechat

“I would like to congratulate MoEngage for organizing the CAB event where it was a pleasure to engage with like-minded industry peers after a considerable time. We’ve had an enduring partnership with MoEngage, and it’s good to see the rapid rate of their product evolution. The cutting-edge solutions from MoEngage have been beneficial to us in our retention and re-engagement efforts”, said Anand Bhaskaran, Head, Digital Marketing and Marketing Communications, BigBasket, at the inaugural meeting of the new Customer Advisory Board.

“It’s a wonderful opportunity to be present at the CAB event organized by MoEngage. It gives a view into MoEngage’s plans and growth map. They have been our partners for over five years and have helped us develop how we interact with our consumers and optimize consumer journeys. We have been able to launch many industry first interventions with MoEngage. We hope to grow together”, said Yatish Jain, Chief Growth Officer, OYO.

The board will meet at regular intervals to deliberate and offer counsel on customer challenges and emerging technology trends. These insights will help MoEngage align its product innovation roadmap with the strategic requirements of consumer brands and build the right solutions for the market. MoEngage’s key enterprise customers will also be able to gain an early view of the advanced capabilities to be introduced to the company’s platform.

About MoEngage
MoEngage is an insights-led customer engagement platform trusted by more than 1000 global consumer brands such as Ally Financial, McAfee, Flipkart, Nestle, T-Mobile, Travelodge, and more. MoEngage empowers marketers and product owners with insights into customer behavior and the ability to act on those insights to engage customers across the web, mobile, email, social, and messaging channels. Consumer brands across 35 countries use MoEngage to power the digital experiences for over 900 million users every month. With offices in nine countries, MoEngage is backed by Multiples Private Equity, Eight Roads, F-Prime Capital, Matrix Partners, Ventureast, and Helion Ventures.

To learn more, visit www.moengage.com.

SHENZHEN, China, Nov. 26, 2021 /PRNewswire/ — Shortly after its launch, three Chinese operators have already deployed Huawei MetaAAU — a comprehensive 5G solution — in Beijing, Hangzhou, Shanghai, and Xiamen. This enthusiasm highlights the product’s advantages in terms of user experience at reduced energy costs.

To date, over 1.5 million 5G base stations have been deployed globally, and 176 commercial 5G networks are providing 5G services to more than 520 million users. The 5G device ecosystem is also maturing quickly. More than 1,000 5G devices have been released worldwide, including mobile phones, home CPEs, and industrial modules.

This fast growth of 5G is changing user requirements — demanding a better, uninterrupted experience. At the same time, the push toward carbon neutrality is putting pressure on the mobile communications industry to go green, which in turn calls for more environmentally-friendly products and solutions.

Released in October this year, Huawei’s 64T64R MetaAAU is the ideal solution to improve both network performance and energy efficiency using innovative hardware and software. For hardware, MetaAAU introduces the extremely large antenna array (ELAA) which enables 384 antenna elements, double that of a conventional AAU (192). ELAA is combined with ultra-light integrated array and signal direct injection feeding (SDIF) to improve both coverage and integration. For software, MetaAAU utilizes the Adaptive High Resolution (AHR) Turbo algorithm to enable precise, dynamic, and targeted beamforming, significantly improving user experience and cell capacity. This hardware/software combo marks a new breakthrough in Massive MIMO coverage and energy efficiency.

In comparison with conventional 64T64R AAU and 32T32R AAU, MetaAAU improves coverage by 3 dB and 6 dB and user experience metrics by 30% and 60%, respectively. For example, in one of its flagship projects — 5G Capital that brings 5G to every corner of Beijing — China Unicom Beijing is using MetaAAU to add 30% in both uplink and downlink coverage along with 25% better experience among cell edge users.

MetaAAU is also a powerful energy-saving tool. It allows base stations to achieve the same level of coverage for cell edge users but with a lower transmit power, reducing energy consumption by approximately 30% over conventional AAUs. This has also been tested in the 5G Capital project.

With its advantages in energy efficiency and coverage, MetaAAU is slated for success. Going green is now a global objective — for example, 26 CEOs of European ICT companies have committed to combat climate change with the European Green Digital Coalition (EGDC). At the same time, 5G network coverage requirements will only continue to grow, rolling out 5G in rural and urban, outdoor and indoor contexts. Leading next-gen ICTs will be key in delivering on both demands; and Huawei’s MetaAAU stands to be part of the innovation portfolio.

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