MUMBAI, India, March 13, 2015 /PRNewswire/ — Frost & Sullivan conferred the 2015 New Product Innovation Award for Competitive Intelligence Platforms to Contify. The award was announced at Frost & Sullivan’s annual Growth, Innovation and Leadership Executive Congress (GIL 2015: Middle East) at the Atlantis, The Palm, Dubai (UAE).
Traditional business intelligence solutions mostly focus on aggregation and algorithm based classification of information. However no machine learning algorithm can come close to a human mind, and no human mind can process as much information as can be processed by algorithms. Therefore unlike competing solutions that rely solely on algorithms, Contify has developed a finely balanced hybrid platform which fuses machine learning and human analysis into one unified market intelligence solution. Contify customers get unadulterated market signals, categorised within custom taxonomies, vetted both by algorithms and human analysts enabling users to immediately leverage intelligence instead of spending countless hours researching for reliable information.
Frost & Sullivan’s New Product Innovation Award for “Competitive Intelligence Platforms” is bestowed upon an organisation that demonstrates exemplary best practices under the following major performance criteria, which were used to benchmark the New Product Innovation Award:
Criterion 1: New Product Attributes
Criterion 2: Customer Impact
Frost & Sullivan evaluated the key challenges in a majority of competitive intelligence platforms available in the market for enterprises and identified the major solution providers in MENASA. Analysing the propositions and feature-set offered by each shortlisted nomination and based on ratings for the above mentioned criteria, Frost & Sullivan presented this prestigious award to Contify for its cutting-edge solution.
Mr. Anand S, Senior Director, Frost & Sullivan, said, “Traditional business intelligence solutions play a limited role, only allowing the collection and analysis of the same data sets of the same market for every firm, which does not translate into a tangible competitive advantage for organisations. Owing to this, there is a need for a personalised intelligence solution that can analyse the exact data sets and variables of interest for an organisation and provide a comprehensive view of the market, competitors, customers, and the industry.  Within this context, Frost & Sullivan is pleased to recognise Contify as the recipient of this prestigious award.”
Mr. Mohit Bhakuni, Founder & CEO, Contify, said, “In the long run, all information is public information. But with specialised tools to listen for signals and recognise patterns on a chaotic Internet, Market Intelligence teams can anticipate forthcoming changes and empower their business leaders with timely and relevant intelligence. With our existing customers, we’ve seen that Contify has created greater market awareness across business verticals within their organisations. I think this award by Frost & Sullivan is a further validation of the value that market intelligence teams are getting from using Contify.”
About Frost & Sullivan
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About Contify
Contify is a market intelligence company developing groundbreaking products using machine learning, artificial intelligence, natural language processing, and human curation. Contify’s flagship product is a market intelligence platform developed for the enterprise segment. Founded in 2009, Contify is the only market intelligence product that has packed machine and human intelligence into one unified solution.
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Media Contact: Frost & Sullivan Paroma BhattacharyaCorporate Communications – Middle East and North AfricaP: +91.22.6607 2047F: +91.22.2832 4713E:
Ravinder KaurCorporate Communications – South AsiaM: +91 99401 41714, P: +91 44 6681 4413E:
Media Contact: Contify     Amir MoinM: +91 98914 75229E: 

SOURCE Frost & Sullivan