DUBAI, 28th September, 2016 (WAM) – The Innovation Unit at Dubai Airport Freezone Authority (DAFZA) has commenced the Double Up 3M business accelerator programme custom-designed to identify and remove barriers faced by the Freezone’s clients.

The goal of the initiative is to create a tailor-made acceleration plan for each ‘M’ – Mission, Market and Money – of the participating enterprises as well as a viable timeframe for achieving targets.

Double Up 3M is an intensive 95-day, four-phase capacity building and accelerator programme open to all DAFZA clients who will be given the opportunity to effectively scale their businesses and benefit from world-class mentorship and educational components aimed at expediting business growth innovatively. Phase 1 will involve an Awareness and Educational Campaign; Phase 2 will focus on Customer Discovery and Validation; Phase 3 will be dedicated to Designing and Delivering the programme, while Phase 4 will be for Post Programme Impact Assessment.

Participants will go through three rounds centring on the three central themes of Market, Mission, and Money. Round 1 – Market will concentrate on digital marketing strategies, competitor analysis and market sizing, while Round 2 – Mission will explore the integration of strategy with execution, strategic thinking and intuition, and the power of human capital.

Round 3 – Money will delve on cash flow and financial forecasting and investment analysis. Each round will include three one-on-one mentoring sessions. The participants will present the results of the programme during UAE Innovation Week 2016.

Amna Lootah, Assistant Director-General – Finance and Commercial, Dubai Airport Freezone Authority said, “The Double Up 3M programme is a one-of-a-kind opportunity we are providing to our clients to enable them to further refine their business plan, advance their investment and partnership agenda, and create a solid pitch for partners and investors or for gaining funding to double-up and scale their business.”

The programme is being overseen by Impact Hub Dubai, one of Dubai’s largest communities of entrepreneurs, creatives and techies. It is part of a global network of over 90 similar hubs spread across six continents providing support to more than 12,000 entrepreneurs worldwide.