FIFA marketing strategy – partners and sponsors (dpa German Press Agency)

Berlin (dpa) – Football world governing has five major sponsors known as FIFA Partners – adidas, Coca-Cola, Gazprom, Hyundai/Kia Motors, Visa and Budweiser. FIFA Partners enjoy a close partnership with FIFA and extensive global rights for all FIFA events. In addition to the top-tier sponsors, FIFA has a second level of World Cup sponsors, who have…