KUALA LUMPUR, Malaysia, Dec. 15, 2015 / PRNewswire — Niche, luxury perfume brand, Fragrance Du Bois, is proud to announce the opening of its first fragrance counter in Robinsons at The Gardens Mall, Kuala Lumpur. As part of the brand’s recent collaboration with Robinsons, the new counter, located on the Ground Floor of Kuala Lumpur’s premier department store, will be operational from the 12th of December 2015 onwards.
Fragrance Du Bois is fast gaining popularity among fragrance aficionados around the world. With its unique range of products – all of which contain the mystical ingredient, Oud – Fragrance Du Bois has established its presence, particularly in Southeast Asia, in a remarkably short space of time. The opening of the Fragrance Du Bois counter at Robinsons is a wonderful opportunity to offer a first-hand experience of niche perfumery, and showcase Fragrance Du Bois’ luxurious, sustainably sourced, 100% pure and natural Oud-based fragrances.
“We are extremely happy to be able to work with retail giants such as Robinsons,” said Brand Director of Fragrance Du Bois, Nicola Parker, expressing her excitement. “They are already known for their excellent taste and levels of sophistication, which just happens to be what Fragrance Du Bois is also all about. We believe that we have managed to find a wonderful combination of luxury, exclusivity and sophistication, to go along with one of our core values; eco-friendliness. Having a presence at Robinsons,” she concluded, “gives us another great opportunity to increase brand recognition and to educate our customers on our philosophy, and, in particular, what sets us apart from the mainstream fragrance brands.”
Renowned for its natural, Oud-based scents that are certified by CITES, Fragrance Du Bois is already making waves on international markets, garnering a legion of followers, particularly among those with an environmental conscience. Fragrance Du Bois uses only 100% pure, sustainable, high quality Oud in its creations, all of which is ethically sourced and of a known provenance. Asia Plantation Capital, an award-winning sustainable plantation company with operations on four continents and a global leader in producing the magical substance in an ethical and sustainable manner, is the trusted source for all the Oud used in Fragrance Du Bois’ products, and has proven itself to be a company that respects the environment and is committed to improving the lives of the communities in and around its plantations.
With aspirations to establish a platform for other beguiling scents, Fragrance Du Bois will also feature six new-to-market, high-end fragrances at Robinsons, showcasing the very best creations from established global brands. These include UK label Illuminum, Italy’s renowned Xerjoff, USA’s House of Sillage and Sue Wong, as well as Parisian perfume houses Parfums de Marly, Isabey and Jovoy. These eminent brands are making their debuts in Southeast Asia, and are being sold exclusively at Fragrance Du Bois’ outlets.
Celebrate this Christmas at Fragrance Du Bois with seven days of festivities at the Robinsons’ Christmas Atrium, at Robinsons North Court, from the 11th to the 17th of December 2015, with special giveaways for lucky shoppers. Check out the pure Oud collection, and revel in the blessings of the present with Du Bois’ luxury fragrances.
For further information, please contact:
PR & Marketing Director, Malaysia
Senior PR & Marketing Executive, Malaysia
About Fragrance Du Bois
Fragrance Du Bois is a niche, luxury perfume house working closely with sustainable plantations in Asia, bringing exciting new 100% organic Oud oil-based fragrances to exclusive markets worldwide. Sustainably sourcing the finest raw materials across the globe, working with French perfumers to create a full range of products, and also providing bespoke fragrance services, Fragrance Du Bois is personal luxury with a conscience. With exclusive fragrance lounges around the world, in Dubai, Hong Kong, Thailand, Malaysia and Singapore, Fragrance Du Bois creates only the finest experience in bespoke perfumery.
Fragrance Du Bois is known as Parfums Du Bois in France and in non-French speaking markets, as Fragrance Du Bois.
About Asia Plantation Capital
Asia Plantation Capital is the owner and operator of a diverse range of commercial plantation and farming businesses across the Asia-Pacific region and around the world, and is part of the Asia Plantation Capital Group of associated companies. Its focus is on multicultural and diverse plantation projects geared to the domestic and commercial demands of the countries in which it operates. Working closely with, and supporting local communities, is an underlying core principle of the Asia Plantation Capital business, providing social and cultural support, as well as investment, to move these communities away from deforestation and illegal logging activities, previously seen as a main source of income in some regions of Asia.
Established officially in 2008 (although operating privately since 2002) the group now has plantation and agricultural projects on four continents, with operational projects at various stages in Thailand, Malaysia, China, Laos, India, Cambodia, Sri Lanka, Myanmar, Vietnam, North America and Europe.
Promoting the use of sustainable and certified wood is the best way of preventing deforestation, protecting biodiversity, and combatting poverty in the tropical rainforest regions. For the yachting sector (a major user of teak) which strives for excellence and which is already involved in environmental efforts, this is also a way of ensuring that no wood from illegal logging is used.