ABU DHABI, 28th August, 2016 (WAM)–The Ministry of Economy will hold its ‘Tourism Leadership Programme’ from October 30 to November 3, 2016, in collaboration with the UN World Tourism Organisation (UNWTO) and Themis Foundation.

The programme falls under the framework of the Emirates Host initiative launched recently by the ministry, and aims to enhance capabilities of the tourism sector and support the preparation for a strategic integrated five-year development plan. The plan seeks to raise the efficiency of the UAE’s tourism workforce, improve service levels, and build local capacities.

Sultan bin Saeed Al Mansouri, Minister of Economy, said, “The development of the tourism sector and the enhancement of its contributions to the national economy are among the main pillars supporting economic diversification and promoting policies for a post-oil economy.”

The minister also emphasised that the ministry would continue to work on developing a national tourism strategy that covers plans, initiatives and programmes at the federal and local levels over the next five years. The strategy will promote and market the UAE as a tourism destination by creating a unified destination identity and supporting and strengthening each emirate’s unique tourism potentials.

Mohammed Khamis Al Muhairi, Under-Secretary at the Ministry of Economy, added that the ministry is coordinating with the UN World Tourism Organisation and Themis Foundation, which is responsible for implementing training and educational programmes, to prepare an extensive tourism training plan, which will include many of the training programmes and interactive workshops tailored for citizens working in the tourism sector.

The Tourism Leadership Programme is an intensive training course focussed on strengthening the foundations of leadership and communication in tourism through theoretical and practical approaches.