DUBAI,- The Mohammed Bin Rashid Al Maktoum Award for World Peace (MRAWP) and Dubai World Icon have signed a strategic agreement with the aim of enhancing co-operation between the two parties.

Brigadier Ahmed Al Mansouri, Secretary-General of the MRAWP, and Ahmed Trabilsi, Project Manager at Dubai World Icon, inked the agreement, which intends to boost the co-operation between the two sides through the exchange of advertising and promotion.

The agreement included a number of important clauses such as the exchange of the each party's logo and brand mark on items such as magazines and publications, including newsletters, websites and social media pages.

Furthermore, Dubai World Icon has awarded the MRAWP membership on the Dubai World Icon Board of Trustees in addition to MRAWP receiving a printed copy of the Dubai World Icon's Encyclopaedia "Dubai World Icon" prior to its distribution.

The agreement also encourages and welcomes each other's presence at events organised by the other party and permits the release of mutual marketing and promotion as well as company profiles and other publications. It advocates the use of reciprocal advertising material during official events and at the headquarters.

Mansouri stressed MRAWP's full support towards Dubai World Icon's Encyclopaedia project "Dubai World Icon" due to its humanitarian angle. It showcases all of Dubai's efforts and achievements towards mankind and humanity.

These aspects have become one of the most important priorities of Dubai, a city that is always seeking to extend a helping hand and to spread kindness and hope around the world, as part of the vision of His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai, to elevate the Emirate's humanitarian status worldwide.

"We value this partnership with the Mohammed bin Rashid Al Maktoum Award for World Peace. Our mission is to showcase all of the cohesive elements that that form an integral part of Dubai's success formula, which combined has made it one of the most important cities in the world,'' said Abdul Jalil Al Blouki, Chairman of the Board of Trustees of the Dubai World Icon.

''Hence, building bridges of co-operation with the MRAWP and documenting all efforts towards the cause of world peace both on a local and global level, will contribute to the completion of the Encyclopaedia "Dubai World Icon", which comprises twelve portfolios, consisting of Dubai's humanitarian achievements, that amazed the world, and will be dedicated to His Highness Sheikh Mohammed,'' he added.

Source: Emirates News Agency