OPPO Redefining the Boundaries of High-end Smartphones in the UAE

DUBAI, United Arab Emirates, Oct. 6, 2015 / PRNewswire — The UAE smartphone landscape has been dominated by the brands fighting cut throat over the premium segment for a long time. On the other hand, the mid-range horizon is far from being vibrant. This is exactly where OPPO excels. The global technology brand provides its clients with highly refined smartphones at an unbeatable price.

Take the recent mid-range flagship devices, the R7 and the R7 Plus for instance. Two smartphones with a performance that precedes them. In fact, online reviews give them skyscraping grades. The independent online publication, Android Authority, gives the R7 and R7 Plus respectively an average rating of 8.2 and 9.0 which, in their standards, are one of the highest ratings a smartphone can get. The battery and the design were especially highlighted during the review. This is mainly due to the prerogative the company is giving to its product design and how it sees the phone not just as a portable computer but as a fashion tool and also to its unique patented VOOC flash charge. The VOOC is an instant charging technology developed by OPPO, which can give the smartphone enough power for two hours of talk after only five minutes of charging. The technology provides users 4x faster charging speed than conventional charges.

OPPO believes quality is also a must that has to be delivered to every user. For instance, beneath the attractive surface of the Mirror 5 there is an innovative internal structure reinforced with a bi-metallic frame with cross beams for exceptional strength and durability.

OPPO is now second in the Chinese off-line market with a share of 9.9% in Aug and a front-runner in different South East Asian countries. This shows that in a short time frame OPPO did not only establish a hedonic response towards the brand, but it also delivered high functional value throughout its different product offerings. Expending to every corner of the world, the technology prodigy has set its eyes on developing its presence in the Middle East, especially the UAE.

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