ABU DHABI, -- Innovation in manufacturing is the key to sustainable future for the planet, Bernard Charl?s, Vice Chairman and Chief Executive Officer, Dassault Systemes, said in his keynote address on the first day of the Global Manufacturing and Industrialisation Summit (GMIS 2017), taking place at the Paris-Sorbonne University Abu Dhabi.
During presentation, entitled Rethink Manufacturing! We're in the Experience Economy, Charl?s explored the need to invent new solutions for the economy, saying: "The power of imagination will change manufacturing." He spoke on the impact of the new economy on the manufacturing industry itself, on the workforce of the future, and on the transition of the value chain.
"We are in the experience economy," said Charl?s. "The product is not the value; the value comes from the experience it provides. Dassault Systemes serves 250,000 of the best enterprises in the world. If we want to live in a sustainable world, we have to change the relationship between product, nature and life. The beauty of the digital world is that it can change the frontiers."
He cited the example of an earlier revolution in manufacturing: the Boeing 777, which was introduced to the market in 1994. "It was the first plane created without physical prototyping. It changed the world of aerospace, but also the world of industry at large. And now, the new way of producing is going to change the game again."
He went on to explain that the world is experiencing overcapacity today, and the solutions on offer are not satisfactory because they have to be more sustainable. Companies need to move away from delivering more of the same thing: "It's about creating a universe where you can integrate all effects into a holistic approach between life, nature, and product," he said.
The changing nature of manufacturing � for example the difference between making traditional cars versus electric vehicles � requires an updated approach, one that his company has pioneered by creating an experiential environment that allows full manipulation of product potential, from packaging to customer experience, without the need for physical prototypes. This, according to Charl?s, is at the very heart of why the power of imagination is going to change the world of manufacturing.
The Global Manufacturing and Industrialisation Summit will continue at the Paris-Sorbonne Abu Dhabi, UAE, until March 30, 2017, under the patronage of His Highness Sheikh Mohamed bin Zayed Al Nahyan, Crown Prince of Abu Dhabi and Deputy Supreme Commander of the UAE Armed Forces. The Summit, which is co-chaired by the UAE Ministry of Economy and the United Nations Industrial Development Organization (UNIDO), is the world's first global gathering for the manufacturing community, bringing together 1,200 delegates including decision-making leaders from governments, businesses and civil society organisations to shape a vision for the sector's future.
The Summit is a global platform for participating attendees to learn from best practices from across the world.
This unprecedented global gathering is set to spark new ideas and set the stage for debate and action � addressing ways in which manufacturing can shape and reshape the world, integrating activities between developed and emerging markets, and delivering on social responsibility towards future generations.
Source: Emirates News Agency