DUBAI, Dubai's Roads and Transport Authority, RTA, has won two Middle East Customers Experience Excellence Awards during the American Congress of Customer Experience Week Middle East, hosted by IQPC. The event attracted a large participation by public and private entities representing business sectors in various countries. RTA was the winner in the categories of Customer Experience Change Management Leader, and the Best Use of Technology for Customer Engagement.

Mattar Al Tayer, Director-General and Chairman of the Board of Executive Directors of RTA, expressed his pleasure with winning these two awards, upon accepting them from Yousef Al Rida, CEO of Corporate Administrative Support Services Sector. Attendees at the event included Ahmed Mahboub, Executive Director of Customers Happiness, and employees of RTA.

"These two awards echo RTA's endeavours to push customer's happiness and satisfaction ratings to the highest levels and embrace it as one of RTA's strategic goals. Nevertheless, we needed to redouble our efforts to maintain this superb performance level," commented Al Tayer.

Mahboub also expressed his satisfaction at winning the two coveted awards. "These awards are the culmination of RTA's relentless efforts to enhance the use of cutting-edge technologies in offering customer service. We are also committed to developing best-in-class change methods to enable clients to see the most benefits from their experiences as customers. After all, this epitomises our foremost strategic goal, which is People Happiness," he noted.

"RTA is always keen to empower clients by offering them user-friendly channels, including smart apps, among others. These efforts are part of our efforts to deliver the Smart City concept rolled out by Dubai Government, ensure people happiness and raise their satisfaction levels," added Mahboub.

Source: Emirates News Agency