ABU DHABI, 8th September 2016 (WAM) – The UAE-US Sawab Center, has launched a new social media campaign to celebrate the rich diversity, when Muslims of all nationalities, races and colors, come together as equals to perform Hajj.

The hashtag campaign, #DiversityIsStronger, will continue for three days through the centre’s accounts in Twitter, Facebook, Instagram and Youtube, and will highlight inspiring stories of successful Muslims in the Western communities and their contributions to humanity, like the boxing champion Muhammad Ali, Iraqi architect Zaha Hadid and the Syrian refugee Munther Khatab.

The campaign also shines light on Malaysia, as an example of a tolerant multi-cultural society.

The Sawab Center has undertaken several social media campaigns to expose the falsehoods of Daesh propaganda. The Center has already gained over 600,000 followers on social media platforms and its messages have reached millions of people.