ABU DHABI, -- Soft power will help bolster the country's reputation and its regional and global stature while combining efforts to project honourable achievements and promote love, respect and friendliness towards the country from people around the world, said Dr. Thani bin Ahmed Al Zeyoudi, Minister of Climate Change and Environment He was commenting on the establishment of the UAE Soft Power Council, announced earlier today by Vice President, Prime Minister and Ruler of Dubai, His Highness Sheikh Mohammed bin Rashid Al Maktoum.

Successive achievements made by the UAE over the past decades, under its historic leadership, represent a guiding light for the world, Al Zeyoudi added.

The UAE Soft Power Council will define a comprehensive strategy to reinforce the country's position and consolidate its values of respect and appreciation with governments and citizens across the world. It will report directly to the UAE Cabinet and will introduce an integrated national strategy that consolidates the roles of both public and private sectors, in achieving soft power and conveying the nation's history in a new way.

Source: Emirates News Agency