ABU DHABI, United Arab Emirates, - Abu Dhabi Tourism and Culture Authority, (TCA), has launched a new worldwide promotional campaign, aimed to encourage travellers to experience Abu Dhabi's 'extraordinary stories.'

The campaign highlights Abu Dhabi as the inspiring destination, for those wanting to experience cultural authenticity and diverse natural assets.

"Audiences will also discover a dynamic, family-leisure entertainment destination and one which also holds out ambitious business opportunities. The campaign will unearth these stories and bring them to life for our potential

visitors, inspiring them to journey here," said Mohamed Khalifa Al Mubarak, TCA Abu Dhabi Chairman.

Following an eight-month development process, the campaign comprises a two-series television commercial, dedicated to Gulf Cooperation Council (GCC) and international markets, which will be broadcast and run across TV networks, digital channels and in-flight entertainment systems.

The campaign will be rolled out internationally from today (Tuesday) and will primarily focus on Abu Dhabi's core markets of the United Arab Emirates, India, China, the UK, Germany, USA and the GCC.

Other markets will be activated through intense PR activities run via TCA Abu Dhabi's overseas offices.

Source: Nam News Network