Union Coop has announced that it signed a Memorandum of Understanding with Dubai Media Incorporated - Sama Dubai channel, for sponsoring the show "Hana wa Afiya" (Bon Appetit) during the next Holy Month of Ramadan.

The move aims to motivate individuals to follow a sustainable healthy lifestyle that reflects positively on society, in addition to enhancing social responsibility between the public and private sectors.

The MoU was signed by Ahmad Salem bin Kenaid, Director of Human Resources and Emiratisation Department at Union Coop, and Abdulla Al Serkal, Director of Programme Planning and Acting Director of Noor Dubai Channel, in the presence of executives and employees from both sides.

Mr. bin Kenaid said, "The goal of the MoU is to adopt initiatives and development projects in social, economic, environmental, and other fields, in addition to motivating the community to pursue a sustainable healthy lifestyle, indicating that Union Coop is committed to activating social responsibility by supporting the programmes launched by governmental, semi-governmental, and public-benefit establishments to raise health awareness among people and develop their knowledge and culture regarding health issues."

Mr. Al Serkal said, "This partnership embodies the concept of social responsibility for benefiting the society, noting Union Coop's proactive approach in supporting public-benefit initiatives that raise the sense of national responsibility by contributing with the authorities to raise society's awareness and provide it with valuable information."

Source: Emirates News Agency