‘ABU DHABI, 20th May 2016 (WAM) – Students from around the world will present their international strategic public relations plans during the 14th annual GlobCom conference “Building Global Communication Networks for a Cause” hosted by Zayed University from May 21-23. This is the fourth time that the GlobCom conference is being hosted in the UAE.
The annual Global Communication program (GlobCom) links students from 16 universities in 16 countries in a competition to produce the best public relations (PR) strategy for a global task. This year, the international student teams collaborated virtually via new media to create a strategic plan for Dugong and Seagrass Conservation. More than 300 international students collaborated for three months towards raising awareness of the threats towards this endangered species – both of which are prevalent in the UAE.
The Mohamed Bin Zayed Species Conservation Fund is executing the Dugong and Seagrass Conservation Project, which includes 38 projects in 8 different countries. These projects focus on protecting ecosystems for the future generations “to ensure healthy seagrass, happy dugongs and robust coastal communities for the future.”
On the World Biodiversity Day and during the conference on May 22nd, Mohamed Al Zaabi, CEO of Miral, will be giving the Keynote Address. Local and international experts discussing this topic include: Mazen Nahawi, CEO of Carma; Ghaleb Zeidan, Managing Director of Weber Shandwick Abu Dhabi; Khansa Al Blouki, Outreach Manager from Environment Agency – Abu Dhabi; Steve Martin, Partner at Brunswick Group; and Nick McElwee, Director of Sales and Marking at Yas Marina Circuit. They will highlight the latest developments for the audience of students, professors, and industry professionals that come together every year to discuss the most up-to-date research and practice in international public relations.
Pam Creedon, Acting Dean of the College of Communication and Media Sciences at Zayed University said: “Hosting GlobCom not only provides a great learning opportunity for our students but also the chance for the College of Communication and Media Sciences at Zayed University to increase its academic presence in the world and strengthen ties with international universities.”
“The GlobCom Project aims to prepare students for an increasingly global work environment,” stated Volker Stoltz, President and Founder of the GlobCom Institute, based in Berlin, Germany. “We are giving young PR students the unique opportunity to simulate working in a multinational team for a real client, an experience that will get them ready for their future.”
All nine international teams will present their proposals on May 21st and the three finalists will be announced by U.S. Ambassador to the UAE, Barbara Leaf, the same evening at a reception for the symposium participants.
The winning team will be honored at an awards dinner on May 22nd at Ferrari World. Sean Cleary, Chairman of Strategic Concept and Executive Vice Chair of the Future World Foundation; Dr. Volker Stoltz, President of the Global Communication Project; and Zayed University Provost Marilyn Roberts, will speak and recognize the winners.