DigiMax Makes USD $5 Million Strategic Investment in Technology Disruptor, Kirobo, to Help Solve Decentralized Finance (DeFi) Transaction Risks

Crypto Pioneer Brock Pierce Joins Advisory Boards of Both Companies

  • Kirobo, an Israeli based blockchain technology company, has developed solutions to some of the biggest problems in crypto by giving users new capabilities, such as:
    • ability to cancel a transfer if sent to a wrong address;
    • transactions can be password protected prior to sending to ensure only the intended user can be the recipient;
    • Kirobo provides all the benefits of centralized financial services in a fully decentralized format – the technology enables large scale intermediaries such as credit card companies, and alternative payment systems, to offer their users security that was not previously available.
  • Chairman of the Bitcoin Foundation and co-founder of EOS Alliance, Blockchain Capital, Tether, and Mastercoin (first ICO), Brock Pierce, has joined the Advisory Boards of both DigiMax and Kirobo where he will be providing strategic guidance around the global launch of Kirobo’s portfolio of products.

TORONTO, ON / ACCESSWIRE / May 4, 2021 / DigiCrypts Blockchain Solutions Inc. (DigiMax), the provider of Artificial Intelligence and cryptocurrency technology solutions, has today announced a strategic USD $5 million investment inKirobo, a leading cryptocurrency solutions developer. The investment will help Kirobo accelerate the release of upcoming wealth management and crypto transaction security products, which are set to be integrated in DigiMax’s AI system over the course of 2021.

Tel Aviv based Kirobo is a blockchain technology company that provides state-of-the-art tools to crypto users and companies, helping them gain better control of their funds. Kirobo offers a straightforward and user-friendly interface that makes crypto management as simple and secure as online banking – something that could revolutionize the world of DeFi.

DigiMax and Kirobo have also announced that crypto pioneer Brock Pierce has joined the Advisory Boards of both companies where he will be providing strategic guidance around the global launch of Kirobo’s portfolio of products. Over a stellar career to date, Pierce has established credentials as one of the world’s preeminent crypto thought leaders, having co-founded EOS Alliance, Block.one, Blockchain Capital, Tether, and Mastercoin. Pierce currently serves as Chairman of the Bitcoin Foundation.

Brock Pierce said, “I am excited to be joining the advisory boards of both DigiMax and Kirobo, and I am looking forward to helping Kirobo introduce its unique and disruptive technology to the market.”

The $5 million strategic investment by DigiMax includes an agreement to explore the integration of DigiMax’s AI technology into Kirobo’s solutions. The companies will also engage in marketing collaboration and the reselling of each other’s products to crypto exchanges.

Kirobo’s first product – a breakthrough cryptocurrency transfer technology that allows users to “undo” or reverse a crypto transfer sent in error – eliminates the myriad of human error risks inherent to the execution of crypto transactions. A loss of money can occur when a transaction is sent to the wrong address, or when it is sent to an address that does not support the receiving of the transaction, such as trying to send directly to a smart contract address. This is exactly the problem that DeFi is trying to address – and Kirobo has the solution.

Kirobo has also developed a range of additional bespoke solutions tailored to crypto holders and merchants, which are set for release over the course of Q2 and Q3. The company is in discussions with several crypto exchanges regarding the planned integration of its solutions for later in 2021. Elements of Kirobo’s new, soon to be revealed, solutions have helped the company yield two highly revered grants from the Israel Innovation Authority.

The company’s logic layer functions by providing a unique transaction code that must be entered by the recipient in order to receive funds from the sender. Until the recipient has entered the correct code, the sender may retrieve the funds at any time. Kirobo is currently helping large scale intermediaries, crypto exchanges and payments companies offer their users unprecedented levels of transaction security.

Commenting on the announcement, Asaf Naim, Kirobo CEO said: “Today’s announcement represents a firm seal of approval in Kirobo’s service offering from a highly renowned technology solutions provider. The DigiMax investment will help us expedite the launch of new industry-leading solutions designed to help crypto participants, current and prospective, to navigate transactions with a greater sense of confidence and clarity. By removing the fear from crypto transactions, Kirobo will boost wider adoption levels as the enabler of risk-free crypto transactions. In the coming months, we look forward to exploring the integration of DigiMax’s AI technology into our solutions while announcing some very exciting product launches that will advance the NFT and DeFi spheres.”

Chris Carl, DigiMax CEO said: “We’re proud to announce our strategic investment in Kirobo – a company that is set to fundamentally change the DeFi landscape with its suite of timely, security-centric solutions. DigiMax is firmly aligned with Kirobo’s mission to broaden the accessibility of crypto through innovative technology tools built on the principles of trust, transparency and security. To enable the wider crypto space to achieve mainstream adoption, the substantial risk of human error, and machine coding error inadvertently creating massive losses on transactions must be addressed. We are also excited to invite Mr. Brock Pierce onto our Advisory Board. The Kirobo technology has the potential to change the way the world does commerce, and Mr. Pierce will be of huge assistance in helping us to strategically introduce the technology on a global scale to provide secure transactions for individuals, and to provide giga-scale solutions to credit card and similar cash transaction companies wishing to enable crypto-based commerce.”

For more information on Kirobo’s Retrievable Transfer feature, please visit Kirobo.io.

The Board of Directors has also approved the establishment of a Restricted Share Unit Plan. This plan defines the maximum number of restricted shares allowed to be issued as 10% of the outstanding common shares as of the issue date.

The terms of the investment include DIGIMAX paying US$5 million for 15% of the fully diluted shares of Kirobo and DigiMax will retain an Option for 8 weeks after closing to acquire an additional 15% in exchange for US$5 million of DIGIMAX shares based on the lower of the 10-day VWAP of DigiMax shares at the time the Option is exercised, or 35 cents per share. For each share exercised from the Option, DigiMax will receive a warrant with a term of 2-years, to purchase from Kirobo, one-half of an additional share at price equal to a fully diluted valuation of USD $50 million. In connection to all of the above, DigiMax is awarding consultants 2.4 million Restricted Share Units valued at 25 cents per unit and Options for 2.5 million shares with a strike price of 24 cents and a term of 2 years. These awards will be placed in escrow and will be vested over the course of 12 months.

About Kirobo

Kirobo has a single mission: to provide crypto users and companies with state-of-the-art tools to gain better control of their funds. The company’s final goal is to make blockchain as simple and secure as online banking. With support from the Israel Innovation Authority, Kirobo has already created logic layers over the Bitcoin and Ethereum network, and is rolling out advanced services and solutions on top of this layer. The company’s logic layer functions by providing a unique transaction code that must be entered by the recipient in order to receive funds from the sender. Until the recipient has entered the correct code, the sender may retrieve the funds at any time.

About Brock Pierce

Brock Pierce is an entrepreneur and venture capitalist with an extensive track record of founding, advising and investing in disruptive businesses. He’s credited with pioneering the market for digital currency and has raised more than $5 billion USD for companies he has founded. Pierce is the Chairman of the Bitcoin Foundation and co-founder of EOS, Blockchain Capital, Tether, and Mastercoin (the first-ever ICO). In 2017, Pierce co-founded Block.one, which developed the EOS.IO software and sold over $4 billion USD in tokens in the EOS crowdsale, making it the largest ICO in history. He also co-founded Blockchain Capital in 2013, making it the first sector-focused venture fund to invest solely in Blockchain technology companies. Pierce led the firm through the first ICO of a venture fund, which created the first security token. Blockchain Capital has financed more than 70 projects.

About DigiMax

DigiMax Global Solutions is a technology Company committed to unlocking the potential of disruptive technologies by providing advanced financial, predictive, and cryptocurrency solutions across various verticals. DigiMax is an official IBM Watson partner and the Company’s engineering team has extensive experience in Machine Learning, Neural Language Processing, Artificial Intelligence, Big Data and Cryptocurrency technology.

The Company’s Projected Personality Interpreter (PPI) solution is currently used by various organizations including 16 law enforcement agencies that are gaining comparative insights for better hiring decisions, reducing employment attrition, and improving workplace culture.

The Company’s SAAS platform CryptoDivine allows cryptocurrency investors to simplify their decision making, reduce risk, exploit market volatility and improve investing performance. The Company’s proprietary AI engine analyzes millions of data points per hour to spot relevant patterns and generate accurate price trend predictions.

To learn more, visit our website: www.digimax-global.com.

Contacts DigiMax:

Martti Kangas
Investor Communications
647-521-9261
mkangas@digimax-global.com
or
Chris Carl
President & CEO
416-312-9698
ccarl@digimax-global.com

Cautionary Note Regarding Forward-looking Statements

This press release contains “forward-looking statements or information”. Forward-looking statements can be identified by words such as: anticipate, intend, plan, goal, seek, believe, project, estimate, expect, strategy, future, likely, may, should, will and similar references to future periods. Examples of forward-looking statements in this press release include, among others, statements we make regarding information about future plans, expectations and objectives of the Company.

Forward-looking statements are neither historical facts nor assurances of future performance. Instead, they are based only on our current beliefs, expectations and assumptions regarding the future of our business, future plans and strategies, projections, anticipated events and trends, the economy and other future conditions. Because forward-looking statements relate to the future, they are subject to inherent uncertainties, risks and changes in circumstances that are difficult to predict and many of which are outside of our control. Our actual results and financial condition may differ materially from those indicated in the forward-looking statements. Therefore, you should not rely on any of these forward-looking statements. The Company may not actually achieve its plans, projections, or expectations. The forward-looking statements and information are based on certain key expectations and assumptions made by the Company. Important factors that could cause our actual results and financial condition to differ materially from those indicated in the forward-looking statements include, among others, the following: the adequacy of our cash flow and earnings, the availability of future financing and/or credit, and other conditions which may affect our ability to expand the App Platform described herein, the level of demand and financial performance of the cryptocurrency industry, developments and changes in laws and regulations, including increased regulation of the cryptocurrency industry through legislative action and revised rules and standards applied by the Canadian Securities Administrators, Ontario Securities Commission, and/or other similar regulatory bodies in other jurisdictions, disruptions to our technology network including computer systems, software and cloud data, or other disruptions of our operating systems, structures or equipment, the impact of Covid-19 or other viruses and diseases on the Company’s ability to operate,consumer sentiment towards the Company’s products and services,failure of counterparties to perform their contractual obligations, government regulations, competition, loss of key employees and consultants, and general economic, market or business conditions,the impact of technology changes on the products and industry, as well as those risk factors discussed or referred to in disclosure documents filed by the Company with the securities regulatory authorities in certain provinces of Canada and available at www.sedar.com.Given these risks, uncertainties and assumptions, you should not place undue reliance on these forward-looking statements.

Any forward-looking statement made by us in this press release is based only on information currently available to us and speaks only as of the date on which it is made. Except as required by applicable securities laws, we undertake no obligation to publicly update any forward-looking statement, whether written or oral, that may be made from time to time, whether as a result of new information, future developments or otherwise.

SOURCE: DigiMax Global Solutions

 

Bybit to Launch Cloud Mining to Democratize Ethereum Mining

SINGAPORE – Media OutReach – 4 May 2021 – Cryptocurrency exchange Bybit will launch in May Bybit Cloud Mining, a mining-as-a-service (MaaS) product that gives users instant access to ether (ETH) mining from as little as $100.

Democratizing and de-risking crypto mining

The relentless growth of cryptocurrencies in recent months has caught mainstream attention and fueled a surge in interest in crypto mining — or receiving crypto tokens for verifying blocks of transactions.

The profitability of this endeavor, however, is hampered by a number of factors: the supply and price of the computer system, operation and maintenance cost, and electricity fees that render crypto mining costly and painstaking.

As the first entry to Bybit’s ByFi product suite, Bybit Cloud Mining aims to help users navigate the booming yet ever-changing industry by lowering the barrier to entry and ensuring a hassle-free approach to mining, thus opening the door to greater profitability and fewer risks. Bybit Cloud Mining offers hashing power, or hash rate, to a remote data center with shared computing power to mine ether. Users can start from as low as $100 and without ever having to run their own hardware.

Hop on, hop off: high visibility and profitability

Bybit Cloud Mining offers flexible 7-, 21-, and 42-day plans. Users can customize a short-term investment plan for greater profitability, while minimizing the risks of price fluctuations and unforeseeable market activities in the long term. The service will be instantly available upon purchase, come with 100% usability, and have any downtime covered by Bybit, allowing users to mine with greater confidence.

“We are really excited to introduce Bybit Cloud Mining, and think it is an ideal solution for users who are interested in crypto mining, but don’t want to be bogged down by the hassle of operations and hardware maintenance,” said Bill Xing, head of financial products at Bybit. “With Bybit Cloud Mining, all that users have to do is to purchase the amount of hashrate they want and sit back to see ETH harvested directly ‘from the cloud’.”

About Bybit

Bybit is a cryptocurrency exchange established in March 2018. The company provides online trading and mining services, as well as API support to retail and professional clients around the world.

For more information please visit: https://www.bybit.com/

For updates, follow Bybit’s social platforms on Twitter and Telegram.

Contact:

Mavis Wu
mavis.wu@hkstrategies.com
+852 2894 6356

‫ P&G تُطلق iLab 2021 بالشراكة مع مجلس التنمية الاقتصادية السنغافوري لتعزيز النظام البيئي للابتكار بسنغافورة

سيشهد iLab 2021 تعاون P&G ورعايتها للشركات الناشئة من جميع أنحاء المنطقة لإنشاء حلول من شأنها تحديد مستقبل الإعلان والتجزئة وسلسلة التوريد

 سنغافورة، 4 مايو 2021 /PRNewswire/ — أطلقت شركة Procter & Gamble (NYSE: PG)، بالشراكة مع مجلس التنمية الاقتصادية السنغافوري (EDB)، اليوم iLab 2021، وهو مهرجان ابتكار افتراضي مدته 3 أيام. سيشهد المهرجان تجمع شركات ناشئة من سنغافورة ومن جميع أنحاء المنطقة للتعاون مع P&G وتطوير ابتكارات يمكنها التغلب على تحديات العالم الحقيقي في مجالات الإعلان وتجارة التجزئة وسلسلة التوريد.

Deputy Prime Minister Heng launching P&G’s iLab 2021

ومع إقامته في مركز سنغافورة الرقمي متعدد القنوات (i-SiDOC) لـ P&G، تشرف حفل افتتاح iLab بحضور ضيف الشرف، السيد هينج سوي كيت، نائب رئيس الوزراء، والوزير المنسق للسياسات الاقتصادية ووزير المالية بسنغافورة، وحضور السيد رفيق منصور القائم بالأعمال بسفارة الولايات المتحدة في سنغافورة، والسيد تيد تان، نائب الرئيس التنفيذي بـ Enterprise Singapore، والسيدة سيندي كوه، نائب الرئيس التنفيذي بمجلس التنمية الاقتصادية السنغافوري.

كقوة لدعم الخير والنمو، تعتمد P&G على التزامها بخدمة عملائها بشكل أفضل من خلال الاستفادة من التكنولوجيا لتلبية متطلبات المستهلكين وتوقعاتهم المتغيرة. ومن خلال الانخراط مع الشركات الناشئة التي تستخدم تقنيات جاهزة للمستقبل، ستتمكن P&G من المشاركة في رحلة المستهلك بشكل بناء.

“في المستقبل ما بعد الجائحة، يعد السعي وراء الابتكار أمرًا حاسمًا لتعافي اقتصادنا والنهوض به. تتمثل رؤيتنا لـ P&G في منطقة آسيا والمحيط الهادئ والشرق الأوسط وإفريقيا في أن تصبح شركة المستقبل، والاستفادة من سنغافورة كمركز ابتكار لـ P&G ومجال صناعتنا، وكذلك قيادة التحول الرقمي وتعزيز الابتكار في جميع جوانب أعمالنا”. كذلك قال السيد ماغيسفاران سورانجان، رئيس P&G بآسيا والمحيط الهادئ والشرق الأوسط وأفريقيا.

خلال فعاليات iLab، ستفكر الشركات الناشئة المختارة وتتبادل الأفكار مع P&G للمساعدة في حل التحديات باستخدام التكنولوجيا في مجالات مثل تخصيص الذكاء الاصطناعي والألعاب والتجارة الاجتماعية ومرونة سلسلة التوريد. وبعد ذلك، ستعمل الشركات الناشئة المختارة ذات الأساليب الواعدة مع P&G لطرح برامج تجريبية عبر أسواق P&G في آسيا والمحيط الهادئ والشرق الأوسط وأفريقيا.

تعتمد فكرة iLab على إيمان شركة P&G بأن النظام البيئي الريادي الديناميكي والمستدام أمر بالغ الأهمية للشركات لتلبية الاحتياجات المتطورة للعملاء. ومن خلال الدعم المقدم من مجلس التنمية الاقتصادية، ستقوم P&G أيضًا بتوجيه الشركات الناشئة وإنشاء تعاملات متبادلة من خلال مشاركات شبكات التواصل.

“نحن ممتنون جدًا لحصولنا على دعم الشركاء المتشابهين في التفكير بهذه الرحلة المثيرة، لا سيما الشراكات الوثيقة التي نتمتع بها مع مجلس التنمية الاقتصادية والحوكمة البيئية والاجتماعية وحوكمة الشركات. نحن نسعى دائمًا في P&G لقيادة التغيير في جميع جوانب عملياتنا، ودعم شركائنا وموظفينا وأصحاب المصلحة الآخرين”. كان هذا قول السيد كارثيك ناتاراجان، نائب الرئيس الأعلى والمدير المالي لـ P&G بمنطقة آسيا والمحيط الهادئ والشرق الأوسط وأفريقيا.

يركز iLab على ثلاثة مجالات مختلفة – مستقبل الإعلان ومستقبل البيع بالتجزئة ومستقبل سلسلة التوريد. تمثل هذه المجالات الثلاثة الاحتياجات المتطورة للمستهلكين وتجارة التجزئة، والتحول بالنظم البيئية لوسائل الإعلام والتغيرات الثورية بسلسلة التوريد.

من مجموعة البدء المكونة من 100 شركة ناشئة قُيمت لحل تحديات الأعمال الحقيقية التي وضعتها P&G، اُختيرت أفضل 27 شركة ناشئة للمشاركة في المهرجان الافتراضي الذي يستمر لـ 3 أيام في الفترة من 4 إلى 6 مايو 2021.

حول شركة Procter & Gamble 

تخدم P&G المستهلكين في جميع أنحاء العالم بواحدة من أقوى مجموعات العلامات التجارية الموثوقة والرائدة ذات الجودة العالية، بما في ذلك Always® وAmbi Pur® وAriel® وBounty® وCharmin® وCrest® وDawn® وDowny® وFairy® وFebreze ® وGain® وGillette® وHead & Shoulders® وLenor® وOlay® وOral-B® وPampers® وPantene® وSK-II® وTide® وVicks® وWhisper®. كما يضم مجتمع P&G عمليات في حوالي 70 دولة حول العالم.

 يُرجى زيارة http://www.pg.com من أجل الحصول على أحدث الأخبار والمعلومات حول P&G وعلاماتها التجارية

الصورة  – https://mma.prnewswire.com/media/1502749/P_G_GOH_and_VVIPs_launching_iLab_2021_20210504.jpg

مؤسسة سواروفسكي تعلن عن أسماء الفائزين بمنحة برنامج “مبدعون لمستقبلنا” ومناصريها

لندن،4 أيار/مايو، 2021/PRNewswire/ — أعلنت مؤسسة سواروفسكي اليوم عن أسماء المشاريكن التسعة الذين تم اختيارهم للمشاركة في برنامج منحة مؤسسة سواروفسكي:  مبدعون لمستقبلنا.

بعد دعوة ناجحة لتقديم الطلبات أسفرت عن أكثر من 400 طلب من 72 دولة، قررت لجنة الاختيار المكونة من أعضاء من مؤسسة سواروفسكي ومكتب الأمم المتحدة للشراكات ودعاة البرنامج أسماء الفائزين بمنحة مجموعة الإبداعيين.  وهم:

  • سيجال بودوليا، طالب هندسة ميكانيكية وفنان أدائي ورجل أعمال (الهند)
  • أغنيسكا دوجنسكا، مصممة غرافيك (بولندا)
  • يارا محمد إفيدا، مهندسة معمارية (مصر)
  • دانييل فيكارا، مصمم منتجات (إيطاليا)
  • جيسلين إراكوز، مهندسة (رواندا)
  • شوزو ماتسوهاشي، مصممة أزياء (اليابان)
  • شوزو ماتسوهاشي، مهندس ميكانيكي ورجل أعمال (نيجيريا)
  • بنيامين سبنسر، مصمم أحذية وإكسسوارات (الولايات المتحدة الأميركية)
  • كاميلا واندمبرغ، ,) مصممة منسوجات (إكوادور)

تم اختيار الفائزين التسعة بالمنحة نظرا لأفكارهم الرائدة وأساليبهم المبتكرة للتصميم، التي تقدم طرقًا جديدة لمواجهة تحديات الاستدامة، والتزامهم بدفع التقدم نحو أهداف التنمية المستدامة السبعة عشر، وهي مخطط لعالم أفضل وضعته الأمم المتحدة في العام 2015.

تمتد مجالات خبرات الفائزين بالمنحة عبر الأزياء المستدامة وتصميم المنتجات والتقنيات الحيوية والهندسة المعمارية والفنون البصرية.  سيحصل كل فائز بالمنحة على منحة قدرها 15000 دولار، مقترنة بفرص تعليمية وإمكانية الوصول إلى شبكات الصناعة والإرشاد المخصص، التي يقدمها دعاة البرنامج.

تضم هذه الشبكة شخصيات مرموقة من الصناعات الإبداعية والأوساط الأكاديمية والثقافة والعمل الخيري.

 يمكن العثور على القائمة الكاملة لمناصري البرنامج هنا

تعليقات ناديا سواروفسكي:
“يسعدني أن برنامج “مبدعون لمستقبلنا” قد حظي باهتمامم كبير من المواهب الشابة في جميع أنحاء العالم.  وهذا دليل على الالتزام القوي من الأجيال الشابة باستخدام إبداعاتهم لزيادة الوعي وإيجاد حلول في مجال التنمية المستدامة.  تتمثل مهمة مؤسسة سواروفسكي في تعزيز الإبداع لصالح المجتمع والبيئة، والمبدعون هم أصحاب حلول المشكلات والمفكرون النقديون الذين سيقودون الحلول لتحديات الاستدامة مثل تغير المناخ وقضايا حقوق الإنسان في هذه الحقبة المهمة.

 للاستفسارات الإعلامية، يُرجى الاتصال بـ:

أوروبا، الشرق الأوسط، أفريقيا

شمال أفريقيا، أميركا اللاتينية

آسيا، أستراليا

جوديث فيريداي

سارة غريفين

عدنان عباسي

judith.fereday@camronpr.com

 sara.griffin@camronpr.com

adnan.abbasi@camronpr.com

ملاحظات للمحررين وصور الصحافة:

معلومات إضافية للفائزين بمنحة مجموعة المبدعين والمرشدين: https://www.dropbox.com/sh/dxub17oqhp8oo88/AAAaHlZNUA1fL6HbkoQsCACia?dl=0 

معلومات إضافية عن مؤسسة سواروفسكي وأهداف الأمم المتحدة للتنمية المستدامةhttps://www.dropbox.com/sh/k22xgd147ybj3nc/AADP0zqpBau-0ClW9Ytt5lG3a?dl=0 

معلومات إضافية عن “مبدعون للمستقبل” لمؤسسة سواروفسكي

www.sfcreatives.org

P&G launches iLab 2021 in partnership with the Singapore EDB to strengthen Singapore’s innovation ecosystem

iLab 2021 will see P&G collaborate and nurture start-ups from across the region to create solutions that will define the future of advertising, retail, and supply chain

SINGAPORE, May 4, 2021 /PRNewswire/ — Procter & Gamble (NYSE:PG), in partnership with the Singapore Economic Development Board (EDB), today launched iLab 2021, a 3-day virtual innovation festival. The festival will see start-ups from Singapore and across the region come together to collaborate with P&G and develop innovations that can overcome real-world challenges faced in the areas of advertising, retail, and supply chain.

Deputy Prime Minister Heng launching P&G’s iLab 2021

Held at P&G’s i-Singapore Digital Omni-Channel Center (i-SiDOC), iLab’s launch ceremony was graced by Guest-of-Honor, Mr. Heng Swee Keat, Deputy Prime Minister, Coordinating Minister of Economic Policies and Minister for Finance, Singapore along with Mr. Rafik Mansour, Chargé d’Affaires, a.i. U.S. Embassy in Singapore, Mr. Ted Tan, Deputy CEO, Enterprise Singapore and Ms. Cindy Koh, Executive Vice President, Singapore Economic Development Board.

As a force for good and for growth, P&G is building on its commitment to serve its consumers better by leveraging technology to meet transforming consumer demands and expectations. By engaging with start-ups utilizing future-ready technologies, P&G will be able to constructively disrupt the consumer journey.

“In the post-pandemic future, the pursuit for innovation is crucial for the recovery and advancement of our economy. Our vision for P&G in the Asia Pacific, Middle East, and Africa region is to become the Company of the Future and leverage Singapore as the innovation hub for P&G and our industry, leading digital transformation and powering innovation across all aspects of our business,” said Mr. Magesvaran Suranjan, President, Asia Pacific, Middle East, and Africa, Procter & Gamble (P&G).

During iLab, selected start-ups will ideate and brainstorm with P&G to help solve challenges using technology in domains such as AI personalization, gaming, social commerce, and supply chain resiliency. Selected start-ups with promising approaches will then work with P&G to roll out pilots across P&G’s markets in Asia Pacific, the Middle East and Africa.

The idea of iLab hinges on P&G’s belief that a dynamic and sustainable entrepreneurial ecosystem is crucial for businesses to meet the evolving needs of customers. Through the support from the EDB, P&G will also mentor start-ups and create cross-exchanges through networking engagements.

“We are very thankful to have the support of like-minded partners in this exciting journey, especially the close partnerships that we enjoy with the EDB and ESG. At P&G, we always endeavor to lead the change across all aspects of our operations, and support our partners, employees, and other stakeholders,” said Mr. Karthik Natarajan, Senior Vice President, CFO, Asia Pacific, Middle East, & Africa, Procter & Gamble (P&G).

iLab focuses on three different streams – Future of Advertising, Future of Retail and Future of Supply Chain. These three areas represent the evolving consumer and retail needs, transforming media ecosystems and revolutionary changes in supply chain.

From a starting pool of 100 start-ups that were assessed to solve real business challenges set by P&G, the top 27 start-ups have been shortlisted to participate in the 3-day virtual festival from 4-6 May 2021.

About Procter & Gamble 

P&G serves consumers around the world with one of the strongest portfolios of trusted, quality, leadership brands, including Always®, Ambi Pur®, Ariel®, Bounty®, Charmin®, Crest®, Dawn®, Downy®, Fairy®, Febreze®, Gain®, Gillette®, Head & Shoulders®, Lenor®, Olay®, Oral-B®, Pampers®, Pantene®, SK-II®, Tide®, Vicks®, and Whisper®. The P&G community includes operations in approximately 70 countries worldwide.

Please visit http://www.pg.com for the latest news and information about P&G and its brands.

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