Innovating to Impact: Dentsu Unveils New Global Brand Proposition Drawing Upon 120 Year Heritage

Dentsu, Innovating to Impact
Dentsu, Innovating to Impact

TOKYO, May 16, 2024 (GLOBE NEWSWIRE) — Dentsu, today announced the launch of its new global, client-facing, brand proposition, “Innovating to Impact”, marking a significant milestone in the company’s storied 120-year plus history. The new go-to-market brand encapsulates dentsu’s commitment to driving growth through innovation, leveraging the collective strengths of transformative creativity, media, data, and technology.

Created through a collaborative effort of many dentsu teams around the world, “Innovating to Impact” reflects dentsu’s dedication to delivering outcomes that not only drive business growth but also generate a positive effect on people, society and the world.

“Our new branding is a bold declaration of our unwavering commitment to innovate in pursuit of outcomes on behalf of our clients,” said Hiroshi Igarashi, President & Global CEO, dentsu. “At dentsu, we are not content with simply following trends; we aim to set them. ‘Innovating to Impact’ is our promise to our clients, our incredible people and the communities we serve, that we will continue to push the boundaries of what’s possible through experience and business transformation.”

The launch is the next stage in dentsu’s mid to long-term strategy and its positioning as an integrated growth and transformation partner to the world’s leading organizations. Dentsu brings the best of both worlds to clients: individual global leadership brands that can deliver deep expertise, and the ability to tie those services together to deliver a multiplier effect for clients as dentsu.

A Dentsu Creative team, headed by Riccardo Fregoso, Chief Creative Officer Dentsu Creative Italy, led development of the tagline “Innovating to Impact”, along with a new brand manifesto. The design look and feel of the new brand was produced by the multi-award winning Dentsu Inc. team in dentsu Japan, led by Executive Creative Director, Yoshihiro Yagi, one of Japan’s most internationally awarded, art-based creatives.

“For over 120 years, innovation has been a core tenet of dentsu’s offering; it is in our DNA and within the very culture of our teams around the world. Innovation for dentsu is both an open mindset as well as a systematic approach, helping clients approach their business transformation in new ways,” commented Jean Lin, Global President – Global Practices, dentsu. “Dentsu is truly unique in the market, sitting at the convergence of marketing, technology and consulting. When we combine innovation with a laser focus on driving outcomes, we bring together the best of our capabilities to deliver integrated growth for brands who want something different from the traditional model.”

Dentsu’s new brand will be further showcased at the Cannes Lions Festival in June 2024, with dentsu Beach House programming and design reflecting the principles and positioning of “Innovating to Impact”.

For more information about dentsu and the new GTM brand, please visit: Innovating to Impact

Team credits:

Dentsu Creative Italy

Riccardo Fregoso, Chief Creative Officer
Stefano Battistelli, Executive Creative Director
Francesco Epifani, Executive Creative Director
Cristiana Bregni, Art Director
Santiago Cancela, Copywriter

Dentsu Inc., Japan

Yoshihiro Yagi, Executive Creative Director
Tsubasa Adachi, Creative Director
Haruko Tsutsui, Creative Director
Hiroyuki Kato, Art Director
Natsuki Tomoda, Art Director
Miyuki Ito, Copywriter
Mariko Fukuoka, Copywriter
Shintaro Murakami, Digital Technologist

About dentsu

Dentsu is an integrated growth and transformation partner to the world’s leading organizations. Founded in 1901 in Tokyo, Japan, and now present in over 145 countries and regions, it has a proven track record of nurturing and developing innovations, combining the talents of its global network of leadership brands to develop impactful and integrated growth solutions for clients. Dentsu delivers end-to-end experience transformation (EX) by integrating its services across Media, CXM and Creative, while its business transformation (BX) mindset pushes the boundaries of transformation and sustainable growth for brands, people and society.

Dentsu, Innovating to Impact.

Find out more:

www.dentsu.com
www.group.dentsu.com

Contact:

Matt Cross
Email: matt.cross@dentsu.com

A photo accompanying this announcement is available at:

https://www.globenewswire.com/NewsRoom/AttachmentNg/0b229c64-e587-4c92-80d2-8fb28b25ff1f

GlobeNewswire Distribution ID 1000951315

Tealium unveils CDP integration with Snowflake’s Snowpipe Streaming API

The integration combines the powerful forces of the Snowflake Data Cloud and Tealium CDP to accelerate CX across the entire customer journey

San Diego, May 16, 2024 (GLOBE NEWSWIRE) — Tealium announced today that it is one of the first customer data platforms (CDPs) to seamlessly connect to Snowflake’s Snowpipe Streaming API, offering industry-leading customer data collection and activation capabilities. Tealium’s CDP, powered by Snowflake, streamlines the process of landing low latency customer behavior data into the Snowflake Data Cloud to power analytics, AI, and customer-360 initiatives, allowing enterprises to better serve and engage their customers.

“At the heart of any CX strategy, is your data. CDPs and cloud data platforms are powerful catalysts for managing, analyzing, and activating customer data successfully to achieve this. And although unique on their own, together, they become a powerful force. That’s why Tealium and Snowflake are truly better together, providing a centralized consented data hub combining the benefits of historical data, real-time behavior, and utmost flexibility,” says Bob Page, Chief Product Officer at Tealium.

Real-time access to customer data is crucial for organizations to stay competitive and deliver exceptional customer experiences. Tealium’s integration with the Snowpipe Streaming API enables businesses to capture, process, analyze, and activate data efficiently. This powerful combination allows organizations to unlock valuable insights, enhance personalization, and make data-driven decisions, ultimately driving growth and customer satisfaction.

The integration leverages the power of a real-time CDP coupled with Snowflake’s elastic performance engine to drive customer data capabilities, including:

  • Establish unified and actionable customer views to power real-time engagement, leveraging enhanced identity data in Snowflake
  • Fuel and activate AI initiatives across the entire data infrastructure 
  • Minimize wasted time on data wrangling for more strategic and higher-quality insights 
  • Reduce regulatory risk by enabling consented data collection and activation, honoring customer privacy preferences across the entire journey
  • Improve ROI and achieve business goals through enhanced measurement and data-driven decision making

“As third-party cookies phase out and privacy regulations intensify, the demand for secure, privacy-first, real-time data solutions has never been greater,” said Onil Gunawardana, Head of Product Management, Marketing Data Cloud, at Snowflake. “Tealium’s advanced CDP with consent management, integrated with Snowflake’s Snowpipe API, provides enterprises with immediate access to cleansed, high-quality, first-party data. This seamless connectivity not only speeds up data ingestion for AI and improves customer experiences, but also ensures that data usage remains compliant within Snowflake’s robust analytics environment, elevating customer data strategies with unmatched security and efficiency.”

The integration also equips teams with widened flexibility, allowing them to augment customer data with AI, fueling models with clean and consented data. With every business having an AI mandate, the biggest challenge being faced during initial adoption is access to AI-ready data. The Tealium and Snowflake integration enforces enhanced data quality and governance, which supports successful AI implementation across the enterprise.

Learn more about how Tealium and Snowflake are better together.

To keep up with the latest company news, visit Tealium’s Newsroom.

Join the Real-Time Revolution: Tealium is hosting its annual Digital Velocity conference in San Diego on June 10-12, 2024. Join industry leaders as they come together to discuss the latest innovations in customer data. On Tuesday, June 11, Patrick Crosby, Senior Alliance Manager for Technology Partners at Snowflake, will be speaking in a session on “Driving Growth through Data Integration: CDPs and the Snowflake Marketing Data Cloud in Concert.”  Learn more and register here. 

 

About Tealium 

As the most trusted CDP, Tealium connects data so businesses can better connect with their customers. Tealium’s real-time data infrastructure allows brands to power their AI models and activate data for enhanced in-the-moment experiences. Tealium’s turnkey integration ecosystem supports more than 1,300 built-in connections from the world’s most prominent technology experts. Tealium’s solutions include a real-time customer data platform with machine learning, tag management, an API hub, and data management solutions that make customer data more valuable, actionable, privacy-compliant, and secure. Named as a Leader in the Gartner® Magic Quadrant for Customer Data Platforms™, more than 850 leading businesses globally trust Tealium to power their customer data strategies. For more information, visit www.tealium.com.

Natalie Passarelli
Tealium Inc. 
3129650210
natalie.passarelli@tealium.com

GlobeNewswire Distribution ID 9118839

Telecoming slated to join Telecoms World Middle East 2024

DUBAI, UAE – EQS Newswire – 16 May 2024 – Telecoming, sportech company specializing in developing and distributing mobile experiences for sports and entertainment, will take part, for the second year in a row at Telecom World Middle East 2024, scheduled for May 28-29. The company’s involvement in the event is part of a strategic initiative aimed at strengthening its presence in the region by partnering with mobile operators to offer digital services to sports enthusiasts.

This global event, which centers on innovation, connectivity, and technology, will feature Telecoming in a series of debates alongside key figures in the mobile entertainment industry. Patricia Peiró, Chief Strategy Officer at Telecoming, will discuss her expertise in technology-driven solutions for monetizing mobile entertainment. She will focus on the sports sector and explore how Direct Carrier Billing (DCB) is propelling the growth of the mobile economy in collaboration with telecommunications companies across two pivotal panels. Telecoming’s participation highlights the importance of this event, which brings together industry leaders and experts to discuss developments and challenges in mobile technologies across the Middle East.

We are thrilled to return to Telecoms World Middle East, because the region is an incredibly dynamic market with a strong interest in sports and digital consumption. Telecoming is looking forward to explore new opportunities in close collaboration with telecom operators“, explains Ali Karaosman, MEA Director at Telecoming.

About Telecoming:
Telecoming is a sportech company specializing in developing and distributing mobile experiences for sports and entertainment. The firm has been deploying monetization technologies in partnership with telcos since 2008. Telecoming is currently present in 18 countries. Its portfolio includes the official licenses of the leading soccer clubs in Europe and Africa, as well as the main competitions of 12 sports disciplines. Leader in the digital content economy since its foundation, the company has been recognized by the London Stock Exchange as one of Europe’s most inspiring organizations. In addition, it is one of Europe’s fastest-growing companies, according to Morningstar’s 5000 Inc. ranking. For more information, please visit: www.Telecoming.com

ISRAELI ENEMY STRIKES KHRAYBE OUTSKIRTS IN BAALBEK


Five Israeli enemy airstrikes targeted at midnight s of Khraybe town in Baablek with air-to-surface missiles, slightly wounding a citizen and causing material damages, our correspondent reported on Thursday.

Source: National News Agency – Lebanon

33rd Arab Summit Begins in Manama //1//

After receiving the presidency of the summit from Saudi Crown Prince Mohammed bin Salman, Bahrain’s King Hamad bin Isa Al Khalifa delivered a speech calling for an international conference for peace in the Middle East. He emphasized the importance of achieving a final and just peace in the region, “as there is no alternative if we seek victory for our human will in the battle for peace.” He explained that amid the continuing risks surrounding Arab national security, the responsibility to protect the common Arab march increases, and to open a new page of stability and development that brings closer legitimate aspirations as a cultural force capable of understanding the requirements of the era and keeping pace with its progress. He stressed that in light of the denial of Palestinian people’s legitimate rights to security, freedom, and self-determination, there is a growing need to crystallize a common and urgent Arab and international position that adopts the path of dialogue and collective solidarity to stop t
he bloodshed.

He said that the establishment of an independent Palestinian state will, no doubt, bring good to the entire Arab neighborhood to overcome its crises and to join hands for escalating developmental construction, in support of all Palestinian brothers. He also considered that the way to achieve this is through the approach of reconciliation and serious political dialogue.

The Bahraini monarch pointed out that the convening of this summit coincides with the international celebration of the International Day of Living Together in Peace, highlighting that embodying this civilizational value requires, first and foremost, consensus on adopting peace as an indispensable strategic choice.

In his speech, King Hamad bin Isa Al Khalifa expressed hope that the consultations and decisions would contribute to a re-foundation of a flourishing present and a bright future deserving of future generations, and that this summit would mark a historical turning point in the Arab construction journey.

Source: Qatar
News Agency