Sweegen’s Rebaudioside M receives full authorization for use in the United Kingdom

Bestevia Reb M expands sugar reduction solutions in the U.K.and is now available to food and beverage producers.

Rancho Santa Margarita, Calif., May 17, 2023 (GLOBE NEWSWIRE) — Global sweetness and flavor innovator, Sweegen has announced that its Bestevia® Rebaudioside M (Reb M) has been fully authorized for use in the United Kingdom (U.K.) This regulatory approval marks a significant milestone for Sweegen, as it becomes the first and only company to receive authorization for any steviol glycosides produced using alternative technologies in the U.K.

Reb M, a high-purity steviol glycoside derived from the stevia plant, is renowned for its clean and sugar-like taste profile. It offers a natural, zero-calorie sweetness solution, making it an ideal choice for food and beverage manufacturers seeking to reduce sugar content and provide healthier options to consumers. Sweegen’s nature-based sweeteners, including its Reb M, offer a scalable and cost-effective alternative to traditional sugar.

Brands in the U.K. have eagerly anticipated the authorization of Sweegen’s Bestevia Reb M during the initial formulation phase and tastings. They are actively collaborating with Sweegen’s food and beverage applications experts based at its EMEA U.K. Innovation Studio in Reading, England, to integrate this highly sought-after stevia ingredient, along with Sweegen’s outstanding taste modulation and unique sweeteners, into their formulations.

Damian Bellusci, Vice President of Sales EMEA/APAC at Sweegen, expressed his excitement about the authorization, stating, “We are extremely proud to be the pioneers in securing full authorization for Bestevia Reb M in the U.K. This milestone reaffirms Sweegen’s commitment to providing innovative, nature-based, and sustainable sweetening solutions to the industry. Reb M offers food and beverage manufacturers an exceptional tool to meet consumer demands for healthier products without compromising taste.”

The decision to authorize the bioconversion manufacturing method for steviol glycosides, including Reb M, was made by the Minister for Primary Care and Public Health in relation to England, the Welsh Ministers in relation to Wales, and the Minister for Public Health, Women’s Health and Sport in relation to Scotland. The authorization is per Article 10(1) of retained Regulation 1333/2008, fulfilling the requirements.

The authorized manufacturing method allows for using steviol glycosides, including Reb M, in the Great Britain (GB) market. The Regulations provide updated terms of authorization for using this method in GB, with the terms being similar to those in the European Union (EU) and Northern Ireland. For the latest information, referring to the relevant EU Regulations on the EUR-Lex website is recommended.

Casey McCormick, Vice President of Global Innovation at Sweegen, emphasized the significance of Reb M in driving product innovation. “The approval of Bestevia Reb M in the UK represents a very positive step forward for brands looking to improve the nutrition profile of their products. The clean, sweet taste of our Bestevia Reb M enables new approaches to reduce and eliminate sugar in a way that exceeds consumers’ expectations  and supports public health objectives to reduce sugar consumption.”

Hadi Omrani, Vice President of Technical and Regulatory Affairs at Sweegen, highlighted the rigorous safety and compliance standards behind Bestevia Reb M’s authorization. Omrani stated, “At Sweegen, we prioritize safety, quality, and regulatory compliance. Obtaining full authorization for Bestevia Reb M in the U.K. required thorough scientific evaluations and stringent assessments to ensure its safety for consumption. This achievement reflects our commitment to delivering superior products that meet the highest industry standards.”

Sweegen is dedicated to revolutionizing the sweetener market with innovative solutions that promote healthier choices without compromising taste. The full authorization of Bestevia Reb M in the U.K. reinforces Sweegen’s leadership in the nature-based sweetener space and positions the company as a trusted partner for food and beverage manufacturers worldwide.

Sweegen recently attained FEMA GRAS status for sweet proteins brazzein and thaumatin II, complementing steviol glycosides in food and beverage production. With the addition of brazzein and thaumatin II, Sweegen continues to expand its portfolio of safe and effective taste-modulating flavors that can help food and beverage manufacturers meet the demand for healthier and delicious products to align with consumers’ holistic approaches to wellness. Brazzein is the star ingredient in Sweegen’s newly launched Sweetensify flavors for taste modulation, an ideal flavors tool for brands seeking to create sugar-like tastes in food and beverages.

About Sweegen

Sweegen provides sweet-taste solutions for food and beverage manufacturers around the world.
We are on a mission to reduce sugar and artificial sweeteners in the global diet. Partnering with customers, we create delicious zero-sugar products that consumers love. With the best modern sweeteners in our portfolio, such as Bestevia® Rebs B, D, E, I, M, and N, and sweet proteins brazzein and thaumatin, along with our deep knowledge of flavor modulators and texturants, Sweegen delivers market-leading solutions that customers want, and consumers prefer. Well. Into the Future.

Forward-Looking Statements
This press release includes “forward-looking statements” within the meaning of the “safe harbor” provisions of the Private Securities Litigation Reform Act of 1996. Sweegen’s actual results may differ from the estimates, assumptions, and other illustrative material contained herein, and consequently, a reader should not rely on these forward-looking statements as predictions of future events. These forward-looking statements include, without limitation, illustrative information regarding Sweegen’s bottom-up assumed market potential, assumed hit rate, and the resulting revenue based on these model inputs. These forward-looking statements involve significant risks and uncertainties that could cause the actual results to differ materially from the expected results.

Industry, Market, and Other Data
In this press release, we rely on and refer to information and statistics regarding market participants in the sectors in which Sweegen competes and other data. We obtained this information and statistics from our own internal estimates and third-party sources, including reports by market research firms and company filings. We do not expressly refer to these sources. All of this information involves a number of assumptions and limitations, and the sources of such information cannot guarantee the accuracy or completeness of such information. The industry in which Sweegen operates is subject to a high degree of uncertainty and risk due to a variety of important factors, any of which could cause results to differ materially from those expressed in the estimates made by Sweegen or third parties.

Cautionary Statement Concerning Forward-Looking Statements
This press release contains forward-looking statements, including, among other statements, statements regarding the future prospects for Reb M stevia leaf sweetener, brazzein, and thaumatin. These statements are based on current expectations but are subject to certain risks and uncertainties, many of which are difficult to predict and beyond Sweegen’s control.

Relevant risks and uncertainties could cause actual results to differ materially from those expressed in or implied by the forward-looking statements and, therefore, should be carefully considered. Sweegen assumes no obligation to update any forward-looking statements as a result of new information or future events or developments.

Attachments

Ana Arakelian
Sweegen
+1.949.709.0583
ana.arakelian@sweegen.com

GlobeNewswire Distribution ID 8841398

Zoom Partners with Anthropic to Expand Federated Approach to AI

Zoom announces investment in Anthropic to support research roadmaps and build steerable AI systems; Anthropic’s AI model will help strengthen Zoom’s federated approach across its platform, including Zoom Contact Center integrations

SAN JOSE, Calif., May 16, 2023 (GLOBE NEWSWIRE) — Today, Zoom announced a strategic partnership with and investment in Anthropic, an AI safety and research company working to build reliable, interpretable, and steerable AI systems. The collaboration with Anthropic will further bolster Zoom’s federated approach to AI by allowing Anthropic’s AI assistant, Claude, to be integrated with Zoom’s platform (which includes Team Chat, Meetings, Phone, Whiteboard, Zoom IQ), starting with Zoom Contact Center.

“Anthropic’s Constitutional AI model is primed to provide safe and responsible integrations for our next-generation innovations, beginning with the Zoom Contact Center portfolio. With Claude guiding agents toward trustworthy resolutions and powering self-service for end-users, companies will be able to take customer relationships to another level,” said Smita Hashim, chief product officer for Zoom. “Partnering with Anthropic also furthers our commitment to providing customers with our federated approach to AI, optimized to deliver outstanding customer experience outcomes. Additionally, with our investment, we are advancing leading-edge companies like Anthropic and helping to drive innovation in the Zoom ecosystem and beyond.”

“Partnering with a leading collaboration platform like Zoom allows us to put robust, steerable AI into the hands of more people and unlock its potential to help streamline everyday processes,” said Dario Amodei, CEO and co-founder of Anthropic. “We look forward to working together to showcase Anthropic’s capabilities and our joint commitment to enhancing productivity through intelligent solutions.”

Zoom’s federated approach to AI leverages its own proprietary AI models, along with those from leading AI companies — such as Anthropic — and select customers’ models. With this flexibility to incorporate multiple types of models, Zoom can provide the most value for its customers’ diverse needs. Zoom will be able to customize these models to perform better for a customer, based on their specific business needs.

As the next step in evolving the Zoom Contact Center portfolio, (Zoom Virtual Agent, Zoom Contact Center, Zoom Workforce Management), Zoom plans to incorporate Anthropic AI throughout its suite, improving end-user outcomes and enabling superior agent experiences. The Zoom Contact Center suite of solutions elevates the quality of customer experiences through better self-service and the ability to accurately understand customer intent. It intelligently guides customers to the best resolution, surfaces actionable insights that managers can use to coach their agents, and improves productivity by providing a unified communications and contact center experience. In the near future, Zoom will also use AI to provide the right resources to agents, so customers receive exceptional service experiences regardless of their reason for calling.

Announced today, Zoom Ventures has made an investment in Anthropic, strengthening the relationship between both companies. Anthropic’s research and development aims to create steerable, trustworthy, and responsible large-scale AI systems. Zoom did not disclose the amount of the investment.

About Zoom
Zoom is an all-in-one intelligent collaboration platform that makes connecting easier, more immersive, and more dynamic for businesses and individuals. Zoom technology puts people at the center, enabling meaningful connections, facilitating modern collaboration, and driving human innovation through solutions like team chat, phone, meetings, omnichannel cloud contact center, smart recordings, whiteboard, and more, in one offering. Founded in 2011, Zoom is publicly traded (NASDAQ:ZM) and headquartered in San Jose, California. Get more info at zoom.com.

Zoom Public Relations
Lacretia Taylor
press@zoom.us

GlobeNewswire Distribution ID 8840480

Impulse Dynamics Announces 9,000th Patient Milestone Achieved With CCM® Therapy for Heart Failure

Momentum Continues as Depth of Clinical Experience Expands Worldwide

MARLTON, N.J., May 15, 2023 (GLOBE NEWSWIRE) — Impulse Dynamics plc, a global medical device company dedicated to improving the lives of people with heart failure (HF), announced today a worldwide milestone achievement with the 9,000th patient receiving the Optimizer® system for the treatment of moderate HF. The Optimizer system is the only device approved by the U.S. Food and Drug Administration (FDA) in the United States to deliver CCM therapy. Dr. Steven Gubin, a cardiologist and the President of Stern Cardiovascular, is part of the care team that completed the procedure at Baptist Memorial Hospital-Memphis, offering CCM therapy to a patient living with the debilitating effects of HF. This milestone highlights the momentum building globally for CCM therapy, using the Optimizer platform to improve quality of life in HF patients.

“I am excited to have a new therapy option for heart failure patients,” said Dr. Gubin, who has been practicing for 30 years. “One of my heart failure patients, Aubretta Bean, who is a cancer survivor, continued to have symptoms despite her compliance with guideline-directed medical therapy for heart failure. She let me know that she felt better almost immediately after receiving the implant and continues to improve daily. It has been extremely rewarding to see such improvement in her quality of life. Her lab work four weeks later showed her BNP (a common test to diagnose heart failure) decreased by 81%, which is consistent with improvement in her heart failure symptoms.”

“Before my CCM implant, I could not walk from one room to the other without gasping for air. It was like being underwater and trying to breathe through a straw,” said Aubretta Bean. “Heart failure changed my life so quickly. You might think housework is a chore, but when you can’t make your bed or do the dishes, you realize how quickly you would love to do that again. Now after my Optimizer implant, I can do all these things! I look forward to planning my days again and not just trying to get through them. I have eight grandkids and two great-grandkids that I can travel to see!”

Drs. Eric Johnson, David Lan, and Chris Ingelmo are all electrophysiologists at Stern Cardiovascular that have treated ten patients at Baptist Memorial Hospital-Memphis with CCM therapy since March 2023. Dr. Chris Ingelmo completed the milestone procedure for the 9,000th patient treated with CCM therapy. The results have been encouraging, with significant improvement in patient symptoms.

“We are inspired by such stories highlighting the potential for clinicians to use CCM therapy to make a positive impact on HF patients’ lives,” said Simos Kedikoglou, MD, CEO of Impulse Dynamics. “The growing cadence of implants and the emergence of such inspiring stories reinforces our commitment to delivering meaningful advances in CCM technology and clinical data.”

CCM therapy is now available in 44 countries, and the technology has continued to advance based on the needs of patients and physicians. The latest generation of Impulse Dynamic’s proprietary Optimizer platform is the Optimizer Smart Mini, which offers a rechargeable battery with 20-year battery life and a smaller size designed to make the implant procedure faster and easier for patients and physicians.

About the Optimizer® and CCM® Therapy

The Optimizer Smart system delivers CCM therapy — the company’s proprietary technology — to the heart. CCM therapy has been designed by Impulse Dynamics to significantly improve the heart’s contraction, allowing more oxygen-rich blood to be pushed out through the body. CCM therapy is indicated to improve the 6-minute hall walk, quality of life, and functional status of NYHA Class III heart failure patients who remain symptomatic despite guideline-directed medical therapy, are not indicated for CRT, and have a left ventricular ejection fraction ranging from 25 to 45 percent.

CCM is the brand name for cardiac contractility modulation — the non-excitatory electrical pulses delivered by the implantable Optimizer device to improve heart contraction. CCM therapy sends unique electrical pulses to the heart cells during the absolute refractory period. In doing so, CCM helps the heart contract more forcibly. Impulse Dynamics has completed numerous clinical studies, including several randomized controlled trials, and CCM therapy has been published in more than 120 peer-reviewed journal articles.

About Impulse Dynamics

Impulse Dynamics is dedicated to advancing the treatment of heart failure for patients and the healthcare providers who care for them. The company pioneered its proprietary CCM therapy, which uses the Optimizer platform to improve quality of life in heart failure patients. CCM therapy is delivered through the Optimizer system, which includes an IPG implanted in a minimally invasive procedure and approved for commercial use in the United States and 44 countries worldwide. CCM therapy has proven safe and effective for heart failure patients with debilitating symptoms who otherwise have few effective options available to them. To learn more, visit www.ImpulseDynamics.com or follow the company on LinkedIn, Twitter, and Facebook.

Forward-looking Statements

This press release contains forward-looking statements. All statements other than statements of historical facts contained in this press release are forward-looking statements. In some cases, you can identify forward-looking statements by terms such as ‘‘may,’’ ‘‘will,’’ ‘‘should,’’ ‘‘expect,’’ ‘‘plan,’’ ‘‘anticipate,’’ ‘‘could,’’ ‘‘intend,’’ ‘‘target,’’ ‘‘project,’’ ‘‘contemplate,’’ ‘‘believe,’’ ‘‘estimate,’’ ‘‘predict,’’ ‘‘potential’’ or ‘‘continue’’ or the negative of these terms or other similar expressions, although not all forward-looking statements contain these words. Forward-looking statements include, but are not limited to, statements concerning potential benefits of CCM therapy, the continued momentum for the adoption of CCM therapy and use of the Optimizer Smart system globally; the ability for CCM therapy and our products and technology to fill a significant unmet medical need for patients with heart failure; and the short-term and long-term benefits of the Optimizer system and CCM therapy in patients with heart failure, as well as to the physicians treating those patients. These forward-looking statements are based on management’s current expectations and involve known and unknown risks and uncertainties that may cause our actual results, performance or achievements to be materially different from any future results, performance or achievements expressed or implied by the forward-looking statements. Other important factors that could cause actual results, performance or achievements to differ materially from those contemplated in this press release include, without limitation: the company’s future research and development costs, capital requirements and the company’s needs for additional financing; company’s ability to expand and grow its business into new geographic markets; commercial success and market acceptance of CCM therapy; the company’s ability to achieve and maintain adequate levels of coverage or reimbursement for its Optimizer systems or any future products the company may seek to commercialize; competitive companies and technologies in the industry; the company’s ability to expand its indications and develop and commercialize additional products and enhancements to its current products; the company’s business model and strategic plans for its products, technologies and business, including its implementation thereof; the company’s ability to expand, manage and maintain its direct sales and marketing organization; the company’s ability to commercialize or obtain regulatory approvals for CCM therapy and its products, or the effect of delays in commercializing or obtaining regulatory approvals; FDA or other U.S. or foreign regulatory actions affecting us or the healthcare industry generally, including healthcare reform measures in the United States and international markets; the timing or likelihood of regulatory filings and approvals; and the company’s ability to establish and maintain intellectual property protection for CCM therapy and products or avoid claims of infringement. The company does not undertake any obligation to update forward-looking statements and expressly disclaims any obligation or undertaking to release publicly any updates or revisions to any forward-looking statements contained herein. These forward-looking statements should not be relied upon as representing the company’s views as of any date subsequent to the date of this press release.

Rohan More, Global Vice President of Marketing
Impulse Dynamics
856-642-9933
rmore@impulsedynamics.com

Harriss Currie, Chief Financial Officer
Impulse Dynamics
856-642-9933
hcurrie@impulsedynamics.com

Ian Segal, Public Relations Manager
Impulse Dynamics
856-642-9933
isegal@impulsedynamics.com

GlobeNewswire Distribution ID 8839792

Duck Creek Technologies Recognizes Argyle Insurance and Coforge with its Standard of Excellence Award

The delivery of a record-breaking, full end-to-end small and medium-sized enterprises commercial line in under 60 days for Argyle Insurance was enabled by remarkable teamwork and technology

Boston, May 15, 2023 (GLOBE NEWSWIRE) — Duck Creek Technologies, the intelligent solutions provider defining the future of property and casualty (P&C) and general insurance, is pleased to recognize Argyle Insurance and Coforge as winners of this year’s Duck Creek Standard of Excellence Award. Team members from Argyle Insurance and Coforge received the award during Formation ’23 in Orlando, Florida, which was earned for achieving the highest level of excellence through the implementation of Duck Creek solutions.

Argyle Insurance achieved a successful, sub-60-day go-live of Duck Creek Policy, Duck Creek Billing and Duck Creek Rating. The swift implementation was enabled by the deep domain expertise of Duck Creek’s team, combined with a skilled partner in Coforge being able to resource and support delivery end-to-end. Argyle Insurance selected Duck Creek’s full suite to enable their small and medium-sized enterprises (SME) broker clients more choices and competition through a wider range of insurers and products. Argyle’s story of a scalable, enterprise-grade system, which allowed rapid design and delivery of products into the market, demonstrated the impressive power and flexibility of the Duck Creek platform. The sub-60-day execution was achieved using an innovative Australian SME template built by the Duck Creek APAC regional product development team and made available on our content exchange.

“I am proud to say the unparalleled teamwork between Argyle Insurance, Duck Creek and Coforge enabled us to stand up a full end-to-end product with Duck Creek’s policy, billing and rating solutions in under 60 days,” said Matt Morgan, Co-Founder and Chief Operating Officer at Argyle Insurance. “This capability is critical for both start-ups like Argyle Insurance and incumbents to adjust and adapt to the rapid changes happening across the insurance landscape driven by regulatory changes and customer market dynamics, which can have a big impact on insurer success.”

“As a Premier Delivery Partner for Duck Creek Technologies, with 800+ Duck Creek SME’s globally, Coforge is proud to be a part of Argyle’s record-setting go-live journey. This partnership between Coforge, Argyle and Duck Creek Technologies is an outstanding case of seamless collaboration and has set a new benchmark in the industry,” said Rajeev Batra, EVP, Insurance, Coforge.

“Right from the beginning, to achieve the goal of going live in such an accelerated timeline meant remarkable teamwork was going to be critical,” said Mike Jackowski, Chief Executive Officer, Duck Creek Technologies. “All parties were hyper-focused on Argyle’s success during implementation and committed to helping the startup achieve its goals of partnering with brokers to build products that can capture profitable, large market share in a mature, stable market with the agility the Duck Creek platform provides. We focus on driving better, easier-to-understand insurance products tailored to policyholders’ needs and adaptable to their changing priorities.”

About Argyle Insurance
Argyle Insurance is a true digital underwriting agency with technology to meet customers changing insurance requirements. Argyle’s strength comes through innovation. It has delivered a new way to connect customers to their brokers digitally that comes with a suite of tools to interact in more meaningful ways.

About Coforge
Coforge is a global digital services and solutions provider, that leverages emerging technologies and deep domain expertise to deliver real-world business impact for its clients. A focus on very select industries, a detailed understanding of the underlying processes of those industries and partnerships with leading platforms provides us a distinct perspective. Coforge leads with its product engineering approach and leverages Cloud, Data, Integration and Automation technologies to transform client businesses into intelligent, high growth enterprises. Coforge’s proprietary platforms power critical business processes across its core verticals. The firm has a presence in 21 countries with 25 delivery centers across nine countries.
Learn more at www.coforge.com

About Duck Creek Technologies
Duck Creek Technologies is the intelligent solutions provider defining the future of the property and casualty (P&C) and general insurance industry. We are the platform upon which modern insurance systems are built, enabling the industry to capitalize on the power of the cloud to run agile, intelligent, and evergreen operations. Authenticity, purpose, and transparency are core to Duck Creek, and we believe insurance should be there for individuals and businesses when, where, and how they need it most. Our market-leading solutions are available on a standalone basis or as a full suite, and all are available via Duck Creek OnDemand. Visit www.duckcreek.com to learn more. Follow Duck Creek on our social channels for the latest information – LinkedIn and Twitter.

Carley Bunch
Duck Creek Technologies
+1 201 962 6091
carley.bunch@duckcreek.com

GlobeNewswire Distribution ID 8839514

[INVNT GROUP]™ achieves record global growth, accelerating history-making brand campaigns, strategic partnerships, and humanitarian work.

New York, NY, May 11, 2023 (GLOBE NEWSWIRE) — [INVNT GROUP] THE GLOBAL BRANDSTORY PROJECT™ and leading agency portfolio of complementary brand storytelling disciplines, continues its explosive growth trajectory and worldwide expansion, reporting a top line revenue of $142 Million in 2022, up over 132% year-over-year (YOY).

Led by Scott Cullather, President & CEO of [INVNT GROUP] and CEO of INVNT.ATOM, the group represents a growing portfolio of innovative complementary disciplines designed to help forward-thinking brands everywhere, impact the audiences that matter, anywhere.

Operating across 9 offices in 6 countries and counting on over 270 employees globally, the full-service group leads clients including Lamborghini, AWS, PepsiCo, Samsung, General Motors, Spotify, Merck, Meta, Dick’s Sporting Goods, Pfizer, SHRM and Netflix. Attributing its explosive growth to a unique formula of engagement-driven brand campaigns, production of disruptive events and experiences, launch of new vertical business units, strategic partnerships and acquisitions, and pro bono humanitarian initiatives.

Since 2008 [INVNT GROUP] has thoughtfully expanded its global service offerings through the launch of new divisions and initiatives: INVNT.ATOM™ the digital innovation and Web3 agency based in Singapore; Hypnogram™ the boutique OOH-focused creative multimedia studio; INVNT Higher Ed, events designed for colleges and universities; and BZAR™ the group’s proprietary, self-funded, decentralized content led metaverse; established as a marketplace for physical and digital transactions, NFTs, entertainment, social and gaming experiences.

The GROUP also bet big on live, with the newly formed ITP LIVE™, strategically acquiring full-service production companies including: InSync Production Services Inc., Thunder Audio, Morpheus Lights, and Any Venue Video. For over 25 years, these production companies have supported the design and execution of experiential and live entertainment programs for many of the largest corporations, trade associations, sports franchises, governmental agencies (including the White House), and musical artists: Bruce Springsteen, Snoop Dog, Lady Gaga, Lionel Richie, Billy Joel, Diana Ross, Metallica, Post Malone, Tyler Perry and more.

Prior to adding these offerings the group consisted of founding agencies including: modern brand strategy firm Folk Hero™; creative-led culture consultancy, Meaning™; production studio & digital creative agency, HEVĒ™; and the original live brand storytelling agency, INVNT™.

“Our growing global mission and our Group are powered by the future of BrandStory, engagement, and community. Working with many of the most dynamic brands and organizations across a multiverse of industries – each influencing their markets, audiences, the environment, and our collective society. We pride ourselves on being a big, small agency defined by a tapestry of creativity, innovation, diverse perspectives, and disciplines. Above all, we believe in doing great work, and work that does great things,” Scott Cullather, President & CEO of [INVNT GROUP] and CEO of INVNT.ATOM.

Named best-in-class for Marketing on Inc.’s Best in Business list, [INVNT GROUP] has delivered award-winning campaigns for a diverse roster of global brand partners and pro bono humanitarian causes, leading across creative, strategy, design, production, content, and marketing communications, including:

  • Back-to-back Lamborghini Campaigns: Launched the world’s first 1:1 NFT supercar auction attached to the last physical Lamborghini Aventador Ultimae Coupé, in collaboration with Steve Aoki, Krista Kim, and RM Sotheby’s. INVNT.ATOM led the campaign, and HEVĒ designed and produced digital content, along with Hypnogram. This collaboration generated 587 Million social media impressions, with the auction closing at $1.6 Million USD – landing it in the top 10 brand new Lamborghinis ever sold at auction. On the heels of that campaign, INVNT.ATOM launched Lamborghini’s 60th anniversary celebration with ‘The Epic Road Trip’ an 8-month long NFT drop campaign. Collectively, the two campaigns garnered 1.8 Billion global media impressions.
  • Multiple Samsung Launches: In partnership with Cheil Worldwide, INVNT produced a takeover of Times Square (New York) and Piccadilly Square (London), featuring an exclusive world-premiere music video by K-pop group, BTS, followed by a 3-week local, interactive, and experiential popup in each city. The overall experience welcomed over 200,000 visitors across New York and London. Additionally, INVNT delivered Samsung’s Developer Conference (SDC) in San Francisco, and produced the most recent marquee Samsung Galaxy Unpacked event, back as an in-person live event after a 3-year hiatus.
  • General Motors: After producing GM’s CES 2022 Keynote, featuring Chair and CEO, Mary Barra, INVNT led the ‘Factory Zero’ launch, GM’s first all-electric vehicle facility in Detroit. U.S. President Joe Biden toured the facility and delivered a keynote to the press tied to his administration’s sustainability and worker policy plans. GM commemorated the milestone by ringing the NYSE bell directly from the production floor within the facility, alongside local unions, and the GM community.
  • Launching A New Era for Vanderbilt University: INVNT Higher Ed partnered with Vanderbilt University to celebrate its past and share bold visions for its future with a series of strategic engagements throughout 2021, 2022, and 2023. Producing a weekend of ceremonies and celebrations to mark the Investiture of Vanderbilt’s 9th Chancellor, Daniel Diermeier, in 2022, followed by kicking off the university’s 150th anniversary in 2023 with live events and a signature interactive online experience for Vanderbilt’s global community. INVNT produced The Clinton Global Initiative University, hosted by Vanderbilt in March of 2023, and then launched Vanderbilt’s ambitious “Dare to Grow” campaign in April – a $3.2 Billion effort to strengthen the university for the future.
  • Circles.Life ‘Be the Main Character’ Campaign: INVNT broke ground introducing Australia’s first-ever 3D, metaverse, out-of-home billboard merging technology and data; turning influencers and consumers into avatars to deliver messages of connection and humanity.
  • PepsiCo Expo 2020 Dubai: INVNT designed and built three one-of-a-kind, interactive, and educational pavilions at Expo 2020 Dubai. Each pavilion was designed around core Expo themes of Mobility (The Bolt: Gatorade), Sustainability (The Drop: Aquafina), and Opportunity (The Plus: Pepsi Black + Lays). Open for 6 months, welcoming over 24 Million people physically and 50 Million virtually, the brand experience generated 246 Million global media impressions.
  • Captain Morgan x NFL ‘Fan of Year’ Campaign: HEVĒ partnered with Sports Illustrated to celebrate the 2023 Super Bowl LVII, putting Captain Morgan at the center of the NFL universe through a strategic digital content launch featuring former New York Giants wide receiver Victor Cruz. HEVĒ created talent-led hype videos, a web hub, and social content to incentive dedicated fans to submit their own content, which resulted in 32 Fan of the Year (FOTY) winners (one representing each team) – positioning Captain Morgan at the center of the NFL conversation and social matrix. The winners were featured on the Caption Morgan FOTY web hub on SI.com, as a faux SI print cover providing a few dynamic and fun facts on each of the 32 winners. The campaign garnered over 432K Owned Organic Social Impressions, 700 media placements, totaling 4.5 Billion in earned global media impressions.
  • Intimissimi: Folk Hero developed and reimagined the company’s BrandStory, ultimately leading to the launch of INTIMISSIMI’s new global platform and campaign ’The Art of Italian Lingerie’, featuring Heidi Klum and Lena Klum.
  • One Plus: Hypnogram was commissioned by OnePlus to create anamorphic video illusions on 3 different 3D billboards to promote the latest OnePlus flagship mobile device, Ovaltine across Kuala Lumpur, Bangkok, and NYC. Hypnogram strategized to create a viral and shareable experience, something that had never done before with the ‘Naked Eye 3D’ billboard format. The NYC (Times Square) OnePlus billboard garnered over 538K overall impressions.
  • AESPA X Blake Kathryn NFT Collection: Aespa, the globally acclaimed female K-Pop group (and the first group in the metaverse with matching avatars) joined forces with visual and digital artist Blake Kathryn and INVNT.ATOM, to launch an exclusive NFT collection via Sotheby’s. The AEGirls collection marked the world’s first collaboration between a K-pop group and a global NFT artist.

Some of [INVNT GROUP]’s mission-focused Pro Bono work:

  • Championing ‘Freedom for All’ with Dr. Opal Lee the grandmother of Juneteenth – campaigning and delivering over 2 Million signatures to the White House, resulting in the historic federal passing of Juneteenth as a national holiday in the U.S., as well as talent representation with Creative Artists Agency (CAA), a Nobel Peace Prize nomination, and strategic partnerships w/ Adidas, Smithsonian, NBC, Sephora, and more.
  • Alongside United Talent Agency (UTA), [INVNT GROUP] hosted the ‘Ukraine Solidarity to Action’ fundraising event by BlueCheck Ukraine, a humanitarian aid initiative co-founded by actor/director Liev Schreiber and UTA co-founder and CEO of Doctors Without Borders – USA executive director and BlueCheck Ukraine co-founder, Jason Cone. The event raised more than $250,000, with funds going directly towards supporting local Ukrainian NGOs and grassroots organizations providing on-the-ground humanitarian assistance to civilians severely impacted by the war.
  • [INVNT GROUP] partnered with Sunflower Network, a non-profit organization focused on providing direct and essential aid to Ukrainians in need, to present the Sonya exhibition on an online New York City pop-up charity art gallery and fundraising space exhibiting the work of Ukrainian artists and fundraising towards direct aid to Ukraine. The exhibit brought in over $200,000 in fundraising aid.
  • In partnership with the Deep Creek Lions Club, who since 1973 has been providing visually impaired youth with the opportunity to learn to downhill ski through the Blind Skiers Program, [INVNT GROUP] powered a fundraising gala highlighting achievements of program volunteers and participants, recruiting new members, and raising funds to grow the program into the future.
  • The Drum and [INVNT GROUP] hosted the second annual fundraiser of the traditional Scottish celebration raising funds for Brixton Finishing School in support of expanding diversity in our experiential, creative, and events industry for marginalized communities across all identities – raising over £18,500 for the effort.

“[INVNT GROUP]’s growth is a testament to not only our spectacular global team, but also the impact of our clients, partners, and causes. Since founding the GROUP’s original live brand storytelling business INVNT, we’ve helped industry leaders and organizations around the world activate at emerging frontiers of engagement – launching in new markets and connecting them to their most relevant audiences. Our geographic expansion around the world grants us unique operational opportunities to reach and build communities at scale, in more direct and creative ways,” Kristina McCoobery, CEO of INVNT and COO of [INVNT GROUP].

[INVNT GROUP] announced strategic business partnerships with MSM, the global talent and motorsport agency, and Trident3, the Web3 platform onboarding brands into the world of Web3, the metaverse, and NFTs. The partnerships aim to offer best-in-class marketing and commercial solutions across respective industries. HEVĒ, also announced a client partnership with SHRM (Society of Human Resource Management), the largest HR organization in the world, with HEVĒ as agency of record, leading SHRM’s brand messaging, creative design, and digital marketing strategies globally as the Human Resources organization celebrates its 75th Anniversary.

“Our business model is rooted in investment-worthy experiential moments that create brand growth, build community, engagement, and drive revenue. We’re thrilled with [INVNT GROUP]’s trajectory as we continue broadening our business and partnership plans, cultivating the future of the experiential industry globally. Through ongoing strategic organic growth and acquisitions, we continue to provide more juice from the squeeze for our clients, key stakeholders, team members, and shareholders,” Wolf Karbe, CFO of [INVNT GROUP].

ABOUT [INVNT GROUP]

[INVNT GROUP] was established as an evolution of the founding global live brand storytelling agency INVNT in 2008, with a vision to provide consistent, meaningful, well-articulated BrandStory across all platforms. With offices in New York, Sydney, London, Singapore, Dubai, San Francisco, Stockholm, Detroit, and Washington D.C.; headed by President and CEO, Scott Cullather, [INVNT GROUP], THE GLOBAL BRANDSTORY PROJECT represents a growing portfolio of complementary disciplines designed to help forward-thinking organizations everywhere, impact the audiences that matter, anywhere. The GROUP consists of modern brand strategy firm, Folk Hero; creative-led culture consultancy, Meaning; production studio & creative agency, HEVĒ; events for colleges and universities, INVNT Higher Ed; digital innovation division, INVNT.ATOM; creative multimedia experience studio, Hypnogram; and the original live brand storytelling agency, INVNT. For more information visit www.invntgroup.com

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Jhonathan Mendez de Leon
[INVNT GROUP]
Jmendezdeleon@invnt.com

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